Posts Tagged ‘digital marketing’
Amazon SEO vs Google SEO: 4 Key Differences You Should Know
Want to rise through Amazon and Google search results? Learn how to utilize two of the world’s largest search engines to boost your rankings.
Read MoreGoogle My Business Checklist: 10 Things to Keep Updated
When customers search on Google, they can gain more information about local businesses from the Knowledge Panel or within the Local Map Pack. These areas typically feature local listings – commonly referred to as Google My Business profiles. An optimized Google My Business ensures your profile is up-to-date on search engines. This article provides some…
Read More5 Tips to Help You Define Your Target Audience
This article was originally published July 2018 but was updated on August 18th, 2022. As a marketer, you may think traffic is the most important indicator that your strategy is working. Yes, traffic is important. However, traffic that doesn’t include your target audience won’t result in leads or revenue. Now more than ever, it’s critical…
Read MoreHow to Turn Client Testimonials Into SEO Wins
You noticed that every successful business has an excellent customer testimonial page on its website, which isn’t a coincidence. Positive and unbiased reviews of your products and services are fantastic ways to show that your business is good at adding value to its customers. Naturally, this will make your potential clients believe that your business…
Read MoreWhat Makes an SEO-Friendly Landing Page?
As people peruse internet pages, they navigate a lot of noise and distractions. Therefore, you need strategies that clearly communicate your value proposition to prevent your marketing campaigns from drowning in this chaotic landscape. An SEO-friendly landing page keeps your visitors focused on one campaign to increase conversions. This standalone web page is different from…
Read MoreHow Marketing Agencies Can Diversify by Reselling Services and Platforms
COVID-19 sparked a worldwide economic downturn, but it didn’t cause much long-term harm to marketing agencies. On the contrary – a combination of people spending more time online, plus more companies shifting to digital sales channels, prompted an uptick in demand for digital marketing services. As challenging as 2021 was for businesses overall, marketing agencies…
Read MoreHow to Scale Your Digital Marketing Agency
This article was first published on June 21st, 2021, and was last updated in February 2022. Often in business, you hear the term “scalable”. It can apply to a business model or it could also mean how a business grows. Scalable can refer to a product or to a relationship with a partner or vendor.…
Read MoreHow to Craft a Business Case for Investing More in SEO in 2022
Search Engine Optimization is all about optimizing your content so that it organically ranks higher on the search engine results page. SEO involves things such as keyword research, link building, and working on building a user-friendly, fast website. Investing in SEO is one of the best ways to grow your company’s web presence, inbound traffic,…
Read MoreOctober 2021 SEO Update
Another month, another update – this is the recurring theme for 2021 in the world of SEO! October has experienced some major changes. From five (unconfirmed) algorithm updates and Google conducting some local search tests to changes being made to the Search Quality Raters Guidelines, October was a month full of changes and volatility. We’re…
Read MoreHow to Create a Winning Marketing Strategy in 8 Steps
As a small business owner or marketing team member, your priority is to acquire new customers and scale your business. You have to find ways to get your brand, products, and services out there, in front of your target market. You have to make people aware of your business and help them find you easily,…
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