5 Safe Business Practices in a Digital Environment

One of the key principles of 2020 survival is adaptability. We all have needed to learn this skill in new and varying levels throughout the insanity that has played out in the first six months of the year. Weโ€™ve all likely had to do and try things that we never thought possible before. For example,…

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How Consumer Behavior Changes During COVID-19

Woman with credit card sitting on a couch with a laptop

โ€œThe New Normalโ€. Thatโ€™s a phrase weโ€™ve all heard a lot over the past couple months. Itโ€™s hard to believe that most of the world has been in lockdown for two months or more during 2020. And industry leaders across the globe have realized that the world we knew at the start of the year…

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Search Sessions | How to Thrive in a COVID-19 New Era of Business

In the latest edition of Search Session, Boostability VP of Marketing Amanda Price spoke to Thryvโ€™s VP of Product and marketing Ryan Cantor about how your business can adapt to the new normal, the customer phycology shift, how to conduct safe commerce, and how to leverage technology to build trust and do business in this…

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How COVID-19 Has Changed Our Search Experience Forever

Every so often Google drastically changes the way we receive information from our searches. Sometimes they come from seemingly out of nowhere. But you can see this change displayed on Googleโ€™s own COVID-19 resource portal SERP. With the advent of the new COVID-19 aggregate portal, Google once again shows they can make changes to how…

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The Best SEO Strategies for Business Verticals During COVID-19

A woman works for her SMB on a laptop.

Boostability services a lot of small business types, and we know just how hard the COVID-19 pandemic has hit our SMB clients. In a recent webinar, we covered several different verticals and explained basic SEO strategies you can use to find success even when the markets seem uncertain. Read below for certain industries where we…

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The Role of Big Tech in COVID-19

Itโ€™s no secret that we live in a connected world. Technology literally changes by the day. We can now talk and communicate in ways that weโ€™ve never had the opportunity before in history. The world has come together in the fight against COVID-19. And technology is also helping to create solutions to help us beat…

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How to Virtually Prospect for Leads

A man looks for leads virtually on his laptop.

Looking for leads is an age-old struggle, no matter what you’re selling. But when circumstances change, your means of finding leads should, too. COVID-19 has forced most of us in the tech and SaaS industry to work remotely, which means that if you’re used to prospecting for leads in person, your usual methods aren’t available…

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Search Sessions | Actionable SMB Strategies During COVID-19

Professionals talk about the importance of actionable SMB.

In the fifth episode of Boostability’s series Search Sessions, Amanda Price (Vice President of Marketing) chatted with Boostability’s resident SEO experts Colton Miller and Mike Marsh about easy-to-implement SEO strategies for a variety of business verticals.   Boostability was founded specifically to help small businesses succeed online. With nearly 30,000 small business clients across the…

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How to Host Effective Webinars & Virtual Meetups

A woman watches a webinar on her laptop.

With most non-essential businesses working from home or working remotely, connecting with your consumer base and your community must have also gone digital. Webinars and other virtual meetups are replacing town halls, forums, and conferences. Boostability is a big fan of webinars. We’ve been hosting them for years, and we’ve even launched a special series…

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