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How to Analyze Your 2017 SEO Success
A couple years ago I got some advice that led to me starting a bit of an unusual habit. Every night, after I’ve plugged in my smartphone and before I start dreaming of sugarplums, I lay in bed and ask myself two questions. (If I could insert a drum-roll into a blog post, this is…
Read More8 Steps to Create a Successful Holiday Promotion in 2017
The holiday season is an exciting time for any business, as customers are actively seeking out products and services to purchase. The problem is that everyone else is also rolling out holiday promotions, meaning competition is heavy. To ensure that your campaigns stand out from the crowd, you need to pay extra attention to the…
Read MoreHalloween Marketing Tricks That Will Give You a Treat
Consumers are not the only ones who can receive treats at Halloween. Whatever your business, you can use tricks to deliver your message to a wider audience and increase sales. 1. Share the Halloween Spirit If you sell costumes, candy, or decorations, Halloween is easy. However, the majority of businesses provide products and services that…
Read MoreMake Sure Your Website Is Up To Speed For Holiday Traffic
Hundreds of thousands of visitors pouring over your website, thousands upon thousands all at the exact same moment clicking to purchase, clicking to find out more, clicking to contact you! Too many clicks! Not all of us can become online superstars overnight, but we dream of it don’t we? At least, I do. And because…
Read MoreHow to Increase Ecommerce Sales with Conversion Optimization
Optimizing ecommerce conversion rates is crucial to maintaining an influential online presence and increasing sales. Several businesses pay close attention to driving traffic. However, they fail to devise a successful sales funnel that helps increase revenue and profits. There are numerous variables that affect conversions. Therefore, it’s challenging to create a single conversion strategy for…
Read MoreHow Your Website Statistics Determine the Value of Your Site
Lately, I’ve been talking to quite a few different B2B marketing professionals about the different internet marketing programs and services that they offer. One of the biggest questions I keep asking is “What are the most important statistics you’re tracking on your client’s websites?” The answers vary wildly. Around 40% of the time I get…
Read MoreHow To Test Your Website’s Mobile Usability With Google
For tips on how to test your website’s usability from a variety of mobile devices, follow these various directions below. How To Use Google Search Console To Test Your Website’s Mobile Usability Login to Google Search Console www.google.com/webmasters Click on your website (learn how to set up Google Search Console here if you haven’t done…
Read MoreIs the Homepage Dead? Website Essentials to Make Your Homepage Relevant
The homepage was once considered the unrivaled window to the world for every website. But in 2014, magazines like Forbes and The Atlantic followed a report that showed homepage visits for one of the biggest news sites in the world, The New York Times, had fallen by almost 50%. Why? The culprit was social media…
Read More6 Smart SEO Tips to Keep Your Traffic When Redesigning Your Website
Redesigning your website might be a great way to attract more customers and boost your business but it might also cost you a lot. If you’re about to revamp your website, you should know that you might lose some of your natural search traffic. Confused about the topic of SEO and website redesign? This post…
Read More75+ Kick-Ass SEO Tips for a New Website Launch [Infographic]
Nirav Dave Founder | Capsicum Mediaworks, LLP Website: www.capsicummediaworks.com [email protected] For those who are just starting out in the online world, SEO or search engine optimization can be tricky. It involves a lot of ranking factors and comprises both on-page as well as off-page techniques, and as such, mastering them can at times be a little too tedious.…
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