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SEO Silos: The Beginners Guide To Silo Website Architecture
A silo is a great visual for a way of grouping pages to improve SEO. Just as silos on a farm group grains separately, maintaining
How to Capitalize on Your Down Website Traffic from COVID
I’ve talked to many businesses during this unprecedented time. There’s one common thread for all of them. They’ve seen a tremendous decrease in business in
Do I Want More Website Leads or More Traffic?
Leads versus traffic. It’s an eternal battle to improve your digital numbers. Both have their pros and cons. More traffic means more exposure for your
Why is a Link Portfolio Important?
In the world of SEO, there’s a term that regularly floats in and out of conversations. It’s all about links, or backlinks, or external links,
How to Choose the Right Images for Your Site
In our social media world, millions of people spend hours trying to get the perfect picture to post online to share with their followers and
5 Reasons You Should Update Your Old Website
Ever wondered if it is time to update your website but haven’t seen a good enough reason to do it? Do you think it’s not
A COVID-19 Case Study: Majestic Meat Business Shift Success
During these uncertain times with COVID-19, many businesses find themselves being negatively affected. Owners face the unwanted situation to send employees home, then must change
Key Metrics To Track To Determine If Your Website Is Successful
The internet revolutionized how consumers make their purchases, which means your website is more important than ever. It’s not just online shopping, either. Studies show
Common Website Header Requests and Why You Should Avoid Them
As a website designer and strategist, I see many requests come through from our small-business clients asking to make changes or add an element or
New Year, New Website: How To Update Your Website and Why
You may be noticing marketing and business news websites summarizing the trends of 2019. More proactive sites have already started offering their predictions for 2020.
11 Things Every Web Designer Needs to Know About People
I recently finished the book 100 Things Every Designer Needs to Know About People by Susan Weinschenk, Ph.D and decided to write a TL:DR version
What Are Alt and Meta Tags and Why Are They Important for SEO?
Marketing is a dynamic field in which to work. Strategies that do well today may get thrown out tomorrow. This may result from changes to
