Local SEO
February 2024 SEO Update
In a world where AI and the tools around it gets more and more powerful every single day, we’re seeing how AI and Google evolve the search landscape every single day as well. This article breaks down how it impacts SEO and the latest news from February 2024. AI for Local Search AI is fundamentally…
Read MoreGoogle My Business Optimization (2024 Guide)
What is Google My Business? Read our ultimate guide on Google My Business Optimization to learn how to get listed on Google in front of customers!
Read MoreSEO Investment
Despite the year we’ve had with AI, SEO isn’t going anywhere. If anything, it’s more important now more than ever for businesses to make an SEO investment to gain higher rankings online. This article highlights 11 essential strategies and new ranking factors your agency must be aware of in 2024.
Read MoreGoogle My Business Checklist: 10 Things to Keep Updated
When customers search on Google, they can gain more information about local businesses from the Knowledge Panel or within the Local Map Pack. These areas typically feature local listings – commonly referred to as Google My Business profiles. An optimized Google My Business ensures your profile is up-to-date on search engines. This article provides some…
Read MoreHow Much Should You Charge for Local SEO?
Search Engine Optimization (SEO) increases your business’s visibility on the internet. It involves working around Google’s search algorithm to improve your website’s ranking. Better ranking on the search results makes the business more visible to prospective customers, improving the chances for turnover. This article highlights how much professional local SEO costs and if it is…
Read MoreWhat is Local Search & Why Does It Matter?
Nearly every business has heard of local search marketing, but what exactly is it and why does it matter? We’ll dive into this below and explain why this is a crucial opportunity for local businesses to capitalize on and how to speak to the key advantages that can help you land more local business deals…
Read MoreGoogle Makes Changes Ahead of Holiday Season
As we’re fully into Quarter 4 of 2021, and the year of volatility when it comes to search rankings continues. Just a couple days into November and Google already has another Spam Update rolling out, and has changed up Google My Business to be called just your Business Profile. Both these changes will have a…
Read MoreLocal SEO Strategies: What You Need to Know to Run a Successful Campaign
A local SEO strategy helps businesses with a local presence to promote their brands. When you need to attract a local audience, using geo-specific keywords and content is a must. Beyond publishing the right content, you can make use of a range of other local SEO strategies, including setting up your Google My Business page,…
Read MoreSearch Sessions – Why Local Listings Management Still Matters
Getting your business listed consistently online can be considered one of top local search ranking factors, and is a critical marketing tool. Google My Business has gained importance at the expense of other variables. However, listings management remains a crucial local marketing tool. Greg Sterling, Uberall VP of Market Insights, walked us through findings from…
Read MoreTop Reasons Why Local SEO Matters for Your Local Business
Local SEO has been around since the birth of search engines. Back then, establishing your business on search engine listings was easy: all you needed to do was fill out a form on Google, Yahoo, or Bing and wait for the magic. But that’s not how it works anymore. While local SEO is still essential,…
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