Industry News
Google Releasing June 2021 Core Update
Google is at it again, keeping everyone on their toes with a new update impacting search results. They’re calling it the June 2021 Core Update. This in addition to the long-awaited Page Experience Update, also coming this month. On June 2nd, Google tweeted about the update saying it would start to roll out today and…
Read MoreGoogle Previews New MUM Technology
There’s a lot of talk right now in the search community around MUM. Google’s new technology debuted yesterday during Google I/O. MUM stands for Multitask Unified Model, and it’s several steps beyond BERT that debuted in 2019. In fact, Google says it’s 1000 times more powerful than BERT. This means relevant and conversational content will…
Read MoreGoogle Delays Page Experience Update Rollout
After nearly a year of speculation around Google’s May 2020 algorithm updated dubbed the Page Experience Update, Google announced it will delay the rollout of the update for another month until June. In an announcement, Google Developers said that the Page Experience Update will begin to take effect in mid-June 2021 and take its full…
Read MoreGoogle Algorithm Update: Page Experience & Core Web Vitals [June 2021]
Last Updated 4/19/21. Google released an announcement on April 19, 2021 that the Page Experience Update will be postponed until June. There will be a gradual roll-out starting mid-June and is expected to fully roll-out by the end of August. Update: Google announced that Safe Browsing has been removed as a ranking factor signal for…
Read MoreWhat Qualifies as Duplicate Content?
When writing content for your website, or for resources such as your blog, the goal is to produce evergreen content for your viewers. Depending on your industry, sometimes it can be hard to come up with new ideas for content. While it’s okay to draw ideas from past posts, duplicating your content is never the…
Read MoreGoogle Helping You Learn More About Where Your Results Come From
In a surprise announcement today, Google is changing up the user interface and providing more information into the websites displayed in the search results. Rolling out immediately, you’ll see a small menu icon next to almost every SERP that will tell you exactly where the information comes from. Google says this new tool is an…
Read MoreSearch Sessions – 2021 Digital Trends You Need to Know
The first Search Session of 2021 was full of great information for small and medium sized businesses to implement into their strategies in the new year! Boostability’s VP of Marketing Amanda Price, Director of Content Kristine Pratt, and Director of SEO Colton Miller broke down key SEO, business and marketing trends you need to know…
Read More2021 Digital Trend Report – 15 Expert Predictions for the New Year
Are you prepared for growth in 2021? In this article, 15 CEOs, thought leaders, and experts share their 2021 business and marketing trend predictions so you can prepare your business and marketing plans for the new year. 2021 Business and Marketing Digital Trends The COVID-19 pandemic has changed the way businesses operate, how employees work,…
Read MoreGoogle 2020 Search Report
As difficult and unexpected 2020 turned out to be, we can always look back at the good and the bad in an unforgettable year. A week ago, Google released it’s 2020 Year in Search report that showed all of our individual curiosities of ‘why’ and ‘what’ we searched in the year 2020. The list contains…
Read MoreWhat You Need To Know About Google’s December 2020 Core Update
Google announced the morning of December 3rd, that a new core algorithm was going to be released. They’re calling this new update the ‘December 2020 Core Update’ which is in line with the last few public algorithm updates. In the announcement, Google added this update is no different from any other core algorithm update released…
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