Digital Marketing
Search Sessions | How to Thrive in a COVID-19 New Era of Business
In the latest edition of Search Session, Boostability VP of Marketing Amanda Price spoke to Thryv’s VP of Product and marketing Ryan Cantor about how your business can adapt to the new normal, the customer phycology shift, how to conduct safe commerce, and how to leverage technology to build trust and do business in this…
Read MoreHow COVID-19 Has Changed Our Search Experience Forever
Every so often Google drastically changes the way we receive information from our searches. Sometimes they come from seemingly out of nowhere. But you can see this change displayed on Google’s own COVID-19 resource portal SERP. With the advent of the new COVID-19 aggregate portal, Google once again shows they can make changes to how…
Read MoreWhy You Need to Take Your Analytics Game to the Next Level
What’s the biggest difference between online and offline marketing? There are a lot of potential answers to that question, but one of the biggest has to be analytics. Offline, you have very little data to go off of. You might know how many people watched a television program or have a sense for how many…
Read MoreHow to Virtually Prospect for Leads
Looking for leads is an age-old struggle, no matter what you’re selling. But when circumstances change, your means of finding leads should, too. COVID-19 has forced most of us in the tech and SaaS industry to work remotely, which means that if you’re used to prospecting for leads in person, your usual methods aren’t available…
Read MoreSearch Sessions | Actionable SMB Strategies During COVID-19
In the fifth episode of Boostability’s series Search Sessions, Amanda Price (Vice President of Marketing) chatted with Boostability’s resident SEO experts Colton Miller and Mike Marsh about easy-to-implement SEO strategies for a variety of business verticals. Boostability was founded specifically to help small businesses succeed online. With nearly 30,000 small business clients across the…
Read MoreHow to Host Effective Webinars & Virtual Meetups
With most non-essential businesses working from home or working remotely, connecting with your consumer base and your community must have also gone digital. Webinars and other virtual meetups are replacing town halls, forums, and conferences. Boostability is a big fan of webinars. We’ve been hosting them for years, and we’ve even launched a special series…
Read MoreSearch Sessions | The Impact of COVID-19 on Global Search and Consumer Behavior
In the fourth episode of Boostability’s new series Search Sessions, Amanda Price (Vice President of Marketing) hosted a conversation with Duane Forrester, the Vice President of Industry Insights at Yext, to explore the way consumer behavior has changed due to the COVID-19 pandemic. Not all search categories have seen a decrease in traffic. It’s…
Read MoreWhy User Intent is Important for SEO
Keyword in the title? Check. In an image alt text? Check. High-quality, relevant internal and external links included? Check and check. You’re certainly on top of your SEO, but there might be one thing you’re forgetting to look into: user intent. Wait… What’s User Intent? It might sound self-explanatory, but it deserves a closer…
Read MoreDealing with Coronavirus: An SMB Marketer’s Guide
A few months ago, who could have expected the current situation? We’re living through a global pandemic. Hundreds of thousands of people have been infected with this novel coronavirus. Tens of thousands have died. And it’s not going to stop soon. Even if you haven’t caught COVID-19, you’ve almost certainly been affected by it in…
Read MoreThe #1 Factor to Rank on Google
Psst, c’mere. We have a secret. It’s the secret to the success of your business online. In this blog we’re going to tell you the top, #1, most important factor of ranking on Google. This is a big secret. Are you ready? People go to Google to find answers to their questions. And because of…
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