Digital Marketing
Small Business Economic Recession Fallout
Part of the struggle we’ve all faced during the coronavirus pandemic is just the sheer uncertainty of it all. One day it’s total doom and gloom. The next, there’s some good news. We’re just trying to figure out the effects of the virus while trying to keep some semblance of the economy going. Part of…
Read MoreHow Does Amazon Display Search Results?
If you are familiar with SEO and search engines, then you know what best practices help rank your website higher in the SERPs. It takes a combination of on- and off-site optimizations and cohesive planning to rank on page 1 of Google. But what happens when you aren’t trying to rank a website but rather…
Read MoreSearch Sessions | The COVID Customer Mindset – Understanding the Changing Customer to Future-Proof Your Business
When coronavirus hit, customers and businesses had to adapt to the new normal. Communication and needs changed. The restaurant industry had to undergo an immediate transformation. We saw the rise in hobbies as people began to focus more energy inward and at home. We also saw a change in how businesses and consumers needed access…
Read MoreSEO Basics for SaaS Companies
SaaS Businesses are different from other SMB or large businesses in many aspects. A business that runs on a Software as a Service(SaaS) model is often more creative and brings new innovation to the market. Sometimes they even create a new market altogether. Look no further than companies like Adobe or Zoom for great examples…
Read MoreHow to Capitalize on Your Down Website Traffic from COVID
I’ve talked to many businesses during this unprecedented time. There’s one common thread for all of them. They’ve seen a tremendous decrease in business in the past few months. There’s varying degrees of optimism or sense of being overwhelmed that accompanies these conversations. With limited interactions, that means limited business. It has meant less overall…
Read More5 Safe Business Practices in a Digital Environment
One of the key principles of 2020 survival is adaptability. We all have needed to learn this skill in new and varying levels throughout the insanity that has played out in the first six months of the year. We’ve all likely had to do and try things that we never thought possible before. For example,…
Read More6 Digital Marketing Strategies to Improve Your Brand Recognition
There is a huge variety of approaches for improving your brand awareness through digital marketing. As a result, it is important to focus your efforts on the right strategy for your business. This means you need to understand the benefits of each approach, and how to succeed with each strategy. These are six effective digital marketing…
Read MoreSearch Sessions | Protect Local: Evolving Your Business for Today and Tomorrow
COVID-19 changed the digital landscape for local businesses around the world and the long term economic impacts are starting to shake out. More than one in five of the US’s 30 million small businesses say they could close permanently in the next two months because of the coronavirus pandemic, retail being hit harder than most…
Read MoreHow Consumer Behavior Changes During COVID-19
“The New Normal”. That’s a phrase we’ve all heard a lot over the past couple months. It’s hard to believe that most of the world has been in lockdown for two months or more during 2020. And industry leaders across the globe have realized that the world we knew at the start of the year…
Read MoreWhat You Need to Know About the May 2020 Core Algorithm Update
At the beginning of this month, Google released its latest core algorithm update. This marks the second of its kind so far in 2020. The other algorithm update dropped in January of 2020 and our coverage can be found here. Google’s @searchliaison twitter account announced the latest update on May 4th 2020. The official announcement…
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