Digital Marketing
How Interactive Content Can Boost Your SEO Strategy
The expectations for search engine optimization are consistently changing. Search engine crawlers observe the users’ behavior and value content based on users’ preferences. With so much content at their disposal, users are prioritizing authenticity and engagement. Consequently, creativity is a necessary factor in crafting content that users will like and search engines will value. How…
Read MoreHow to Better Optimize for Query Intent
When we don’t know the answer to something, where do we go to find it? For most individuals, search engines are one of the most common places to help search for what you’re looking for. Today, more than ever, individuals go to search engines on Google and enter around 1-3 words in their search query.…
Read MoreMost Common On Site Recommendations You Need to Understand
Any small business can agree that starting on an SEO journey is a multi-step adventure that is not always the easiest to undertake. Like any trip, there are lots of things to prepare for before you get started. You could get recommendations from family or friends on what to do and how to do it.…
Read MoreCOVID Changes Up How We Shop
As Covid-19 changed the world, we saw a shift in the way we operate and usually do things. In 2020 we found out how the world of commerce has accelerated and shifted the way businesses run and grow. Commerce is the interaction between businesses and their customers and we’re all entering into a new era…
Read MoreThe Ins and Outs of White Label Marketing
I remember starting at a marketing company several years ago, and I was a little unsure of what the term “white label” actually meant. I remember sitting in a marketing strategy meeting as the VP just tossed the term around and everyone was building off it. I’m sitting there frantically looking up the term to…
Read MoreOn-Page SEO Checklist for Affiliate Marketers
Search engine optimization, or SEO, is one of the most effective strategies affiliate marketers can implement to drive traffic to their company’s website, and thus increase its visibility online. If executed properly, that traffic can then be converted into paying customers, which ultimately boosts your affiliate commission and the ROI of your small business. When…
Read MoreRich Snippets: Complete Guide
What are Rich Snippets? Rich Snippets define the structured data markup that site operators may add to their current HTML. It can help search engines to better understand what information is on the web page. However, major search engines have taken this step further and are now using this markup to present richer search results,…
Read MoreWhat is a Sitemap? A Success Guide
Unlock the secrets of improving your website’s online visibility with our in-depth Success Guide to What is a Sitemap? Whether you’re a seasoned pro or new to SEO, our comprehensive guide will explain how to create a sitemap, where to upload it, and how to troubleshoot possible issues. Read it today!
Read MoreHow to Get Your Business to Bounce Back In the New Year
Through all the whirlwinds and chaos 2020 had brought, we finally made it to 2021! With unexpected roadblocks and challenges thrown at small business owners, we can hopefully move forward with direction and strength in the new year. At Boostability, we love helping our partners and small businesses grow to their fullest potential. In the…
Read MoreSmall Business Marketing Tips for 2021
Surviving in the wildly competitive market of today’s global commerce is always particularly hard for small businesses and depends to a great extent on proper marketing strategies. Digital marketing, in particular. As the markets grow and online environments expand, it is vital for small businesses to keep up with the latest marketing trends. Otherwise, they…
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