Digital Marketing
Can Pinterest Affect Your SEO Value?
This article was originally posted on March 13th, 2017, and was last updated September 2021. Can Pinterest provide value to a business’s SEO marketing strategy? The short answer is absolutely, if you use it right. This is the same Pinterest that many people use to find great recipes, cute decorating ideas, and crafts. You may…
Read MoreSearch Sessions – How to Identify High-Converting SEO Keywords for your Website
This edition of Search Sessions talks about how to identify high-converting SEO keywords for your website with industry leader Semrush.
Read MoreAmazon SEO and Listing Optimization Guide
Amazon has millions of products, hundreds of sellers, and millions of people visiting the platform every day. With these numbers in mind, every seller needs to find ways to make sure that their product is seen by the people that might want to buy it. You can find a lot of useful guides and valuable…
Read MoreHow Does Social Media Help Your SEO? An In-Depth Guide
Social media is a powerful tool for your business and marketing strategy. Although social media isn’t a direct ranking factor, utilized correctly, it can help influence your SEO ranking and reach future customers quite effectively. Although social shares are not confirmed to have an effect on your SEO, social media can help drive traffic back…
Read More5 Types Of Content That Will Automatically Generate Backlinks For Your Website
You want to draw as many people as possible to your site so that they can discover all about your business or become devoted followers of your blog. That means, then, that you need to rank well on search engine results pages. After all, people are only more likely to click on links on the…
Read MoreSEO User Intent – 3 Ways it Drives Higher Lead Quality
Low-quality leads don’t support a business. If you’re looking to improve lead quality, it’s time to start using SEO user intent. High-quality leads are essential in keeping a successful business going, and user intent can help you achieve this goal. SEO user intent helps align the objectives of your company and your customers. Giving people…
Read MoreIn-House vs Outsourcing SEO Marketing: Who Should I Hire?
Choosing whether to perform an SEO strategy in-house vs outsourcing for an agency can be a difficult decision for a business. Is one better than the other? Which one makes sense financially? Will one help me reach my goal faster? Before you make a commitment to one, there are many questions that need answering first.…
Read MoreWhat is Organic Search? Everything You Need to Know
The term organic search puzzles many non-SEO folks. Is it the same kind of difference that exists between regular yogurt and organic one? Sure. If you want a healthier lifestyle, go for the organic one in the long run. Organic search is the same! By the end of this post, you’ll know why and how.…
Read MoreChecklist to Minimize Organic Traffic Decrease During Website Migration
Key takeaways in this article: Pull pre-migration data and reports of your website so you can use it as a benchmark moving forward to track progress. Create a sandbox or staging website to test out redirects and other functionality issues before launching the new website. Conduct a deadweight audit of your website using the All…
Read MorePreparing Your Small Business Saturday Marketing Strategy
Every year, the United States celebrates Small Business Saturday during the shopping kickoff to the holiday season. It’s a brilliant concept that encourages customers to skip the major retailers and shop from local businesses in their area. Some customers visit local businesses in person, but an increasing number of people have switched their consumer behavior…
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