Digital Marketing
November 2021 SEO Update
As we’re nearing the end of the year, November brought another series of updates and major announcements that caused significant changes within the industry. And it doesn’t look like it’s slowing down moving into December! This past month has seen two large updates and 5 major announcements coming straight from the source, Google. Keep reading…
Read MoreHow Natural Language Processing (NLP) Is Transforming SEO
The way we implement SEO is constantly adjusting to keep up with how the search engine algorithms work. If you want your website to rank high or keep it there, you need to understand a bit about Natural Language Processing, often referred to as NLP. Natural Language Processing uses great amounts of data to run statistical…
Read More5 SEO Tools for WordPress Site That Small Businesses Should Adopt
WordPress is a widely used Content Management System (CMS) that powers 40% of all websites. It is an open-source CMS, meaning it is free for anybody to use while the global community of developers keeps updating it. As a small business, you can move the website to WordPress from another platform and start leveraging quality…
Read MoreWhat is Social Bookmarking and How Does it Relate to SEO?
Social bookmarking started out as a way for business owners and SEO companies to drive traffic to their websites. While the basic concept of bookmarking is still the same, how it’s done has evolved quite a bit. The way Google search engine spiders view social bookmarking links has changed, and poorly done bookmarking can destroy…
Read MoreDo Hashtags Affect SEO?
This article was first published July 1st, 2019. It was most recently updated November 2021. People often ask “do hashtags affect SEO?” or “are hashtags good for SEO?” As popular as hashtags have become, they’re so much more than just a pop culture phenomenon. They began as a way of organizing conversation topics on social…
Read MoreHow to Make Images SEO Friendly
If you’re like most people, you add a photo to your site by uploading a stock photo from your backend to your webpage. The problem with this approach is that it bogs down your site and makes it sluggish. Most importantly, failure to use tried and tested image optimization techniques could significantly limit your website’s…
Read MorePropel Your Business Forward: Top SEO Tips for New Businesses
Congratulations on starting your new business! No doubt it took a lot of dedication, but you still need to put in some hard work to solidify your presence. Sure, it’s still essential to establish a brick-and-mortar presence for your business, but these days, it’s your online presence that carries a lot of weight. This is…
Read MoreCan You Make Money with SEO?
SEO is one of the most beneficial digital aspects your business can be continually working on. Without utilizing SEO, your business can miss out on opportunities of gaining high organic traffic, visitors coming to your site, and increased revenue. While SEO helps to grow your business’ online presence, it’s important to recognize that results don’t…
Read MoreGoogle Search Analytics API Updates
Google Search Console Performance reports help your business understand your website and know how it’s performing. Along with these reports, Google Analytics API can also play an important role in pulling data from different areas of Google. After many requests from the industry and its users, Google is finally providing expanded support, data, and capabilities…
Read MoreBlack Friday Ecommerce Strategy SEO Checklist for Your Small Business
Black Friday is the day that kicks off the holiday shopping extravaganza with its tremendous discounts and deals. Many retailers find that taking advantage of sales events like Black Friday tremendously boosts their sales. Cyber Monday is an ‘extension’ of Black Friday, created to allow sellers to make more sales. Until recently, the Black Friday…
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