Digital Marketing
Checklist to Minimize Organic Traffic Decrease During Website Migration
Key takeaways in this article: Pull pre-migration data and reports of your website so you can use it as a benchmark moving forward to track progress. Create a sandbox or staging website to test out redirects and other functionality issues before launching the new website. Conduct a deadweight audit of your website using the All…
Read MorePreparing Your Small Business Saturday Marketing Strategy
Every year, the United States celebrates Small Business Saturday during the shopping kickoff to the holiday season. It’s a brilliant concept that encourages customers to skip the major retailers and shop from local businesses in their area. Some customers visit local businesses in person, but an increasing number of people have switched their consumer behavior…
Read MoreWhat’s the Difference Between Custom and Templated Websites?
This article was first published on Feb 9, 2018 and has been updated in August 2021. Purchasing a website can be difficult and confusing. There are thousands of options available with differing costs and features. Every option has it’s pros and cons depending on your budget, business model, and website needs. Generally, websites fall in…
Read MoreHow to Create a Winning Marketing Strategy in 8 Steps
As a small business owner or marketing team member, your priority is to acquire new customers and scale your business. You have to find ways to get your brand, products, and services out there, in front of your target market. You have to make people aware of your business and help them find you easily,…
Read MoreSearch Sessions – Video: A Better Way to Market, a Better Way to Work
Video is a massive tool in digital marketing today and a powerful way to reach new audiences and reconnect with the ones you already have. And it’s easier to do video marketing than you think! We were joined by Nick Liebman, Head of Content at Powtoon, an all-in-one visual communications platform. “Powtoon gives you the…
Read More10 Must-Consider Facts While Optimizing Your Website For Mobile in 2021
Most people judge a site depending on its mobile-friendliness or responsiveness. Therefore, you’re likely to lose most of your potential customers if you don’t have a mobile-friendly website. But is it challenging to make your website mobile-friendly? No! So, how can you optimize your website for mobile in 2021? Worry no more! In this in-depth…
Read MoreConducting an SEO Audit for Beginners
Due to the ever growing digital market competition, it’s always important to be at the top of your game and know what’s going on around you. SEO is one of the most important and beneficial factors that can help your business be aware and on top of your competition. However, with all of the different…
Read MoreLocal SEO Strategies: What You Need to Know to Run a Successful Campaign
A local SEO strategy helps businesses with a local presence to promote their brands. When you need to attract a local audience, using geo-specific keywords and content is a must. Beyond publishing the right content, you can make use of a range of other local SEO strategies, including setting up your Google My Business page,…
Read More10 Important eCommerce SEO Trends for 2021 and Beyond
The practice of using working SEO strategies plays a big part in keeping up with the competitive marketplace. Just have a look at how frequently these strategies change. It makes the competition even more challenging and requires more awareness. Leading an online business with a lack of knowledge of eCommerce SEO trends, updates, and best…
Read MoreCRO vs SEO: How the Two Can Work Together for More Success
When you see you have successfully gained traffic to your website through building your SEO, it can be one of the best feelings for your business’s digital marketing strategy. To add to that, imagine getting a conversation from your increase in traffic. That conversion could be through a sale or purchase, or receiving more information…
Read MoreSEO Reseller Plans: How Much Should I Charge for SEO as a Reseller?
One of the most common questions we get as an SEO company is how much to charge for it as an SEO reseller. We work with white label partners who sell Boostability SEO services as part of their brand. They get more money, for less work, and end up with happier customers. It’s a great…
Read MoreTop Reasons Why Local SEO Matters for Your Local Business
Local SEO has been around since the birth of search engines. Back then, establishing your business on search engine listings was easy: all you needed to do was fill out a form on Google, Yahoo, or Bing and wait for the magic. But that’s not how it works anymore. While local SEO is still essential,…
Read MoreIs Google’s ‘MUM’ Update Going to Change Voice Search?
Google constantly updates their algorithm and pushes boundaries in new technology and innovation to better serve their users. In an announcement in May at Google I/O, their annual developer conference, they unveiled their newest development: ‘MUM’, or Multitask Unified Model. MUM is expected to be a bigger push forward in the world of AI advancement…
Read MoreSEO Mythbusters: Don’t Fall Trap to These Common SEO Myths
Having spent over a decade in the SEO space, we’ve seen a lot of changes as Google continues to innovate and make its algorithm more user-friendly. Ultimately that’s the goal of SEO, to improve your website in the eyes of Google so it shows up higher in the search results. However, after so many years…
Read More6 Effective Ways to Increase Traffic Without Building Links
As a website owner, it is only necessary to constantly look out for ways to increase traffic to your website. To experience higher page rankings on your website, increased sales conversion, and additional online exposure, building a stream of valuable traffic to your website is important. Traffic is the lifeblood of any website. Without any…
Read MorePR for SEO: How it Works and 8 Proven Ways to Get Coverage
If you still think that PR and SEO are two separate activities that have to be operated by different teams, this blog post is meant to change your mind. The modern digital world is not about the plain SEO sitting there in a vacuum. Instead, it has to go hand-in-hand with a good PR strategy.…
Read More6 Types of Product Videos that Can Boost Your eShop’s Conversions
Product videos provide the most reliable medium to engage audiences and motivate them into action. That much is a given. But not all types of videos work the same! In fact, different styles are better than others at accomplishing different marketing objectives. And understanding your options will help you create the perfect promotional material for…
Read MoreBest Tools for SEO Content Writing in 2021
There has been a steady rise in the relevance of Search Engine Optimization (SEO). As more businesses switch to digital mediums to expand their scope over a larger market, the tools for SEO Content Writing become more relevant. SEO despite its popularity, takes some patience to master and inculcate in your website content. However, with…
Read More5 Ways to Gain More Website Traffic for Small Business via SEO
While Google’s algorithms change all the time, there is one thing that doesn’t – the need for more traffic. The average conversion rate across industries is around 2%. That means that for every 1,000 visitors, you get around 20 customers. The math is simple – the more visitors, the more revenue you can earn from…
Read MoreHow to Use Inbound Links to Improve Your Business’s Search Ranking
With dozens of factors determining your website’s search ranking, how do you choose where to begin? Thankfully, Google has given us a few hints. We’ve used those hints to hone in on one of the single most important elements for your SEO strategy: inbound links. This powerful SEO strategy is often overlooked, so it’s the…
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