Colton Miller
Boostability: January 2017 SEO Update
December was a fairly busy month in the world of SEO with many trying to finish last minute task for projects before the holidays. During the month there was much discussion and feedback from various webmasters…
New Insight Into How to Improve SEO for Local Sites
New data has revealed that reviews on sites like Yelp have more impact than just the value of a third-party review. It appears Google is using authoritative review sites for its own local search rankings.…
Analyzing Your 2016 SEO Success
As we are coming to the end of 2016, this is about the time most businesses audit their marketing strategy to gauge in which direction their ship has been steering. There are dozens of metrics…
Major Changes To Google Keywords
In the summer of 2016, Google announced that it would be showing ranges for Search Volume rather than detailed numbers. Just recently, these changes have shown up in various reporting systems including our own. As…
Why Understanding Your Audience Matters | SMX Advanced
When it comes to marketing, we’ve seen a pretty drastic shift in what customers like and respond to nowadays. Traditional marketing involves pushing yourself in front of customers. If you could do this enough, people…
Can an SEO Company Offer Guaranteed First Page Rankings?
Sure, a company could “guarantee” first page rankings, but should they? SEO is a multibillion-dollar industry. It is also a time-consuming, labor-intensive, and in some instances, expensive industry. Because of the competition and hard work…
The State of SEO | SMX Advanced
Last week, I had a chance to attend SMX Advanced in Seattle, Washington. It was great getting to chat with and listen to amazing professionals in the search engine marketing space. Overall, the speakers put…
A History Lesson on PageRank
PageRank has made Google the largest and best search engine in the world. Many webmasters spent sleepless and stressful nights over it. While the original PageRank may no longer exist, the origins and ideas behind…
Top 10 Google Ranking Factors
When it comes to ranking on search engines (and on Google in particular), there are well over 300 factors that search engines use to judge your site and decide how it should rank. Unfortunately, this…
5 Easy And Effective Ways To Build Links
A link building strategy is one of the most important parts of any SEO campaign, but many people mistake quantity for quality, and that simply is not the case. A few, high quality links from…
Web Spam and How to Avoid It
Web spam describes any email or web page meant to attract readers or visitors in an unsavory or dishonest fashion. Typically, the purpose of such spam is to wheedle money, traffic, or sales out of…
Top 5 Ranking Factors For Optimizing On-Site Content
On-site optimization (also known as on-page optimization) is the process of making pages on your website search engine friendly. The more optimized they are, the higher they will rank on search engines, and the more…
What Logins Should I Give My SEO Company?
Have you ever wondered what kind of logins your SEO company will need from you? There are typically 3 logins they will need from you: CMS (Content Management System), FTP (File Transfer Protocol), and Hosting logins. Why…
How to Use Customer Feedback As A Powerful Improvement Tool
In the Information Age, most people look at online reviews before they decide to purchase products or services from a given company. Those reviews can convince potential customers to trust your business or scare them…
6 SEO Basics To Help Small Businesses Get Started
When you own a small or local business, you have to spend all your funds on customers, employees, products, and services. You likely don’t have a lot left over for anything like online marketing, so…
5 Steps for Service Area Businesses to Rank Outside Their Physical Location
As an SEO for a service area business you might be asking yourself, how can I rank for cities outside my company’s physical location? This question has plagued the local SEO community for years, and…
Local Takeaways from SMX Advanced 2015 | Seattle
Having attended the SMX Advanced Conference in Seattle, Washington during the first week of June, I came home with some great insights into the current and future state of local search marketing. Here are a…
Google Update from SMX Advanced: Transparency, Future of SEO, and Crawlers
I’ve recently returned from SMX Advanced in Seattle, where the Boostability team gleaned some great information about Google’s intentions for SEO and SEM. We gained valuable knowledge at this conference regarding what the future of…
5 Ways To Avoid the Dark Side of SEO
When it comes to SEO, there truly is a light side and a dark side. The most common names for these two unique sides of SEO are white hat and black hat. White hat refers…
5 Signs Your SEO Strategy is Outdated
In the SEO market today, Boostability handles a wide variety of business verticals and websites. From acupuncture to industrial welding, we deal with it all. As we manage customers’ websites, we have to handle any…