website traffic

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Does Website Traffic Affect SEO? Understanding the Modern Connection

By Beth Yap | July 11, 2025

  Many businesses aspire to achieve high rankings on search engine results pages (SERPs). This often leads to a crucial question: Does website traffic directly influence an SEO strategy and ultimately, search rankings? While the…

magnifying glass showing drops in google traffic

How to Diagnose Google Traffic Drops and Fix Issues

By Kyle Southwick | August 4, 2022

Website traffic is key for your business to grow your online presence, and build a solid customer base. As you monitor your traffic tracking platform (like Google Analytics), you may come across steep drops in…

CRO and SEO working together

How SEO and CRO Should Work Together

By Ashley Biggerstaff | June 8, 2022

This article was first published on July 15th, 2019, and was last updated on June 8th, 2022. Your business is your passion, your livelihood, and your legacy. As such, you are doing everything you can…

converting traffic into leads

How to Convert Traffic into Leads

By Kristine Pratt | January 25, 2022

Since businesses started building websites, thereโ€™s been a question of how to turn website traffic into leads and sales. If they come to your website, in theory that means theyโ€™re interested in your business or…

the-rise-of-mcommerce-in-europe

The Rise of M-Commerce in Europe

By Nic Padilla | September 14, 2020

Mobile use has spread rapidly around the world. Today, it is estimated more than 5 billion people have mobile devices, with smartphones making up more than half. And itโ€™s easy to see why smartphones became…

website traffic optimization

How to Capitalize on Your Down Website Traffic from COVID

By jturner | June 10, 2020

Iโ€™ve talked to many businesses during this unprecedented time. Thereโ€™s one common thread for all of them. Theyโ€™ve seen a tremendous decrease in business in the past few months. Thereโ€™s varying degrees of optimism or…

Do I Want More Website Leads or More Traffic?

By Koa Kauwe | May 18, 2020

Leads versus traffic. Itโ€™s an eternal battle to improve your digital numbers. Both have their pros and cons. More traffic means more exposure for your website and your business. More leads mean more business through…

Beginner’s Edition: 5 Powerful Metrics in Google Analytics That You Need To Know

By Wade Cockfield | May 22, 2017

The ability to comprehend the behaviors of customers when using a website is an indispensable step to enhance marketing strategies in the future. Fortunately, Google Analytics exist and can help a venture with that. In…