Marketing

Teamwork, network and community concept.

Bridging the Divide: 4 Essential Strategies for Marketing to Millennials, Gen Z, and Gen Alpha

By Beth Yap | June 14, 2025

Younger generations claim a large share of purchasing power that can be valuable to businesses. Learn how to market to millennials & young people using 4 simple strategies!

biggest marketing fails

The 7 Biggest Marketing Fails: What to Learn From Them

By Kristine Pratt | April 20, 2025

A successful marketing plan often comes with risks. Read on for the 7 biggest marketing fails in recent history and what to learn from them!

Mastering SEO Slugs: Effective Strategies for SEO Marketing

By Kristine Pratt | June 4, 2024

How does and SEO slug work, and how can you make the most of it? Let’s dive in and find out in this article!

influencer ads

How Influencer Ads Can Solve Your Content Marketing Problems

By Neve Wilkinson | January 17, 2024

Here are five problems that content marketers face and how influencer marketing can solve them. Learn more here about influencer ads!

traditional marketing vs digital marketing

Traditional Marketing vs Digital Marketing: Whatโ€™s the Difference?

By Ainsley Merrill | July 24, 2023

This article provides an overview of traditional marketing vs digital marketing and their unique benefits and advantages.

the importance of marketing in a recession

5 Reasons Why Marketing in a Recession Can Save Your Business

By Kyle Southwick | May 31, 2023

Studies have shown that marketing in a recession will help a business stabilize and grow. Learn more about how it can save your business!

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Exploring SEO Lead Generation Opportunities

By Ainsley Merrill | March 20, 2023

In this article, weโ€™ll help you explore 9 different SEO lead generation opportunities for your agency to take advantage of.

A group works on marketing initiatives.

Why Marketing is a Time Investment

By Kristine Pratt | April 15, 2020

No matter where youโ€™ve worked in your life, making sure you have customers to service and money coming in the door is always a top priority, especially for small business owners. Small businesses are always…

D23 Expo - Picture of Elsa and R2D2

Marketing Lessons We Can Learn from Disneyโ€™s D23 Convention

By Kristine Pratt | August 30, 2019

For this monthโ€™s Fandom Friday, I was tasked to try and figure out some of Disneyโ€™s marketing secrets. It says right in my bio that I enjoy all things nerdy. And that shone through this…

Employee Spotlight -Tommy Le

Employee Feature | Tommy Le

By Madeline Thatcher | August 2, 2019

Boostability helps businesses succeed online, and itโ€™s only possible because of our incredibly talented workforce. Meet more Boost employees here, and find new ways to join our teamย here.   Tommy Le, modern-day Li Shang and…

direct response marketing

The How and Why of Direct Response Marketing

By Jesse Thayne | April 19, 2017

Thereโ€™s a reason direct response marketing has been around for nearly as long as businesses have. This doesnโ€™t mean itโ€™s a thing of the past though. In fact, it will not just stay, but will…

Upgrade Your Twitter Marketing With These 7 Proven Ways

Upgrade Your Twitter Marketing With These 7 Proven Ways

By Freya | April 16, 2017

While people have acknowledged Facebook as a platform for business and personal communication, Twitter occupies a different space in business communication and operates byย its own set of rules. You need to learn how to write…