PPC versus SEO in 2020

SEO vs PPC flat isometric vector concept. Comparison pay per click and search engine optimization marketing.

So, you’re struggling to decide whether to invest in SEO or PPC? You’ve heard the hype about how they are both essential elements of any successful growth marketing strategy, but you are left scratching your head over which one to use. Don’t worry, you’re in the right place because, in this article, we’ll compare the…

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Google Ads Limiting Search Term Reporting

google-ads-limiting-search-term-reporting

As you know here at Boostability, we talk a lot about SEO. It’s our bread and butter. On our blog, we talk a lot more about how to help your digital presence grow. Most of it is through SEO and digital marketing. So when Google releases an update, we like to make sure to keep…

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3 Ways You Can Win At PPC in 2020

2020 has thrown us more curveballs than we could ever swing at. A global pandemic forced thousands of people out of work. Businesses closed their doors during a quarantine. Many shoppers transitioned away from brick-and-mortar locations and relied on online retailers. The list goes on and on.  We can say the in the PPC advertising…

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How to Generate Successful Leads With Local Service Ads

It’s hot outside, nearing triple digits, and out in the side yard, you hear a clunk, maybe even smell smoke, and suddenly the only air coming from your vents is just as warm or warmer than the air outside. Your air conditioner just broke, a definite emergency. What do you do? Google “air conditioning repair”…

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The Worst Industries for SEO (and How to Make Them Work)

A tea kettle on a camp fire.

SEO is a vital part of a modern digital marketing strategy, but for some industries, it requires a special approach. Knowing what types of businesses may struggle using a more traditional method is imperative to offering the right products and services for your clients. We’ve found client types that may seem tricky to tackle, as…

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Paid Search vs. SEO — Can PPC Hurt Your Campaign?

Girl Outdoors

The best website traffic comes from organic searches, which results from good SEO. Search engine optimization helps websites to rank on the first page of search results for queries potential customers enter. Unfortunately, this does not happen overnight. It takes months and sometimes even years to make it to the top of the first page,…

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How Digital Marketing Services Differ for the Little Guys

Older Couple Drinking Tea

When starting a business, many entrepreneurs look forward to the day when their company will become the respected giant in its field. The owner can already foresee global expansions and a network of international workers. These people will satisfy customers from New York to Hong Kong. However, the truth is, the competitors that big companies…

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