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9 Crucial SEO KPIs to Track the Success of Your Digital Marketing Efforts
You may have heard that success, much like beauty, is in the eye of the beholder. But wouldn’t it be better to see that your
Amazon SEO vs Google SEO: 4 Key Differences You Should Know
Want to rise through Amazon and Google search results? Learn how to utilize two of the world’s largest search engines to boost your rankings.
Google My Business Checklist: 10 Things to Keep Updated
When customers search on Google, they can gain more information about local businesses from the Knowledge Panel or within the Local Map Pack. These areas
5 Tips to Help You Define Your Target Audience
This article was originally published July 2018 but was updated on August 18th, 2022. As a marketer, you may think traffic is the most important
How to Turn Client Testimonials Into SEO Wins
You noticed that every successful business has an excellent customer testimonial page on its website, which isn’t a coincidence. Positive and unbiased reviews of your
What Makes an SEO-Friendly Landing Page?
As people peruse internet pages, they navigate a lot of noise and distractions. Therefore, you need strategies that clearly communicate your value proposition to prevent
How Marketing Agencies Can Diversify by Reselling Services and Platforms
COVID-19 sparked a worldwide economic downturn, but it didn’t cause much long-term harm to marketing agencies. On the contrary – a combination of people spending
How to Scale Your Digital Marketing Agency
This article was first published on June 21st, 2021, and was last updated in February 2022. Often in business, you hear the term “scalable”. It
How to Craft a Business Case for Investing More in SEO in 2022
Search Engine Optimization is all about optimizing your content so that it organically ranks higher on the search engine results page. SEO involves things such
October 2021 SEO Update
Another month, another update – this is the recurring theme for 2021 in the world of SEO! October has experienced some major changes. From five
How to Create a Winning Marketing Strategy in 8 Steps
As a small business owner or marketing team member, your priority is to acquire new customers and scale your business. You have to find ways
How to Prospect for New SEO Clients
This article was first published on August 31st, 2020. It was last updated in August 2021. In our blog, we’ve talked about how to pitch
