5 Things Boostability Doesn’t Do (And 5 Things We Do)

Friends looking at a computer screen together.

When Boostability began in a basement back in 2009, our goal was simple: provide step-by-step SEO to small businesses to help them get found online. We’ve come a long way in the past decade, but the heart of our business model has remained unchanged; affordable, small business-focused search engine optimization is our top priority. Inspired…

Read More

Insights from Hubspot’s 2019 Inbound Conference

Inbound 2019 conference in Boston

Boostability recently got to attend Hubspot’s Inbound 2019 conference in Boston on September 3-6th. We had an amazing time in an amazing city and learned about all kinds of great ideas and tactics that we’re excited to implement in our various marketing efforts. As the head of our content team here at Boostability, my time…

Read More

Paid Search vs. SEO — Can PPC Hurt Your Campaign?

Girl Outdoors

The best website traffic comes from organic searches, which results from good SEO. Search engine optimization helps websites to rank on the first page of search results for queries potential customers enter. Unfortunately, this does not happen overnight. It takes months and sometimes even years to make it to the top of the first page,…

Read More

6 Secrets Your Web Designer Won’t Tell You (But We Will)

Guy Smirking with a Phone in Hand

Have you decided to start up a new website or completely redesign your current website? If so, it’s important to learn how to maximize the effectiveness of your design so you can get the most benefit from it. Contrary to popular belief, it’s not good enough for your website to look cool. To bring in…

Read More

Title Tags and Meta Descriptions: A Beginner’s Guide

This article was first published in May 2012, and last updated in February 2020. Did you know title tags and meta descriptions are the first thing people will read about your site when viewed in search results. Along with actual site content, the titles and descriptions of your pages play a major role in determining…

Read More

Boostability Webinar on Featured Snippets

On September 11, Mike Marsh, Boostability’s SEO manager, co-hosted a webinar about featured snippets. Mike leads the SEO campaigns for Boostability as an entity, helping guide the content team to create materials deemed important by clients, consumers, and search engines alike. He was joined by Brady Amerson, who leads the implementation team in their Orem…

Read More

How Digital Marketing Services Differ for the Little Guys

Older Couple Drinking Tea

When starting a business, many entrepreneurs look forward to the day when their company will become the respected giant in its field. The owner can already foresee global expansions and a network of international workers. These people will satisfy customers from New York to Hong Kong. However, the truth is, the competitors that big companies…

Read More

Is Your Link Building Strategy Dead?

Even if you’re new to developing a business website, you’ve probably heard about link building as a strategy to raise your search engine rankings. If you’re planning on thriving online, you need to have a plan that helps you build a high-quality site that uses effective content to be competitive. Link building is one aspect…

Read More