SEO
Boostability: March 2017 SEO Update
We can’t believe it is March already, and we bet you’re feeling the same way. In 2017, we have brought you regular SEO updates direct from our own, internal software platform where we monitor over 17,500 client accounts for consistencies that would determine changes in Google’s search algorithms. Through our own data, we are able…
Read MoreTop SEO Questions From Small Business Owners
I have been involved with SEO since 2009, mostly working with small business owners. During that time, I have answered thousands of SEO questions. I usually respond, “It depends.” So many individual factors influence the prioritization of SEO tasks. You have to take into account the individual business and website. I have compiled a list…
Read MoreWhat to Avoid and Where to Focus When Creating Internal Website Links
What do you think of when someone mentions “The Wizard of Oz”? You might think of the main characters: Dorothy, the Tin Man, the Cowardly Lion, or the Scarecrow. You might think about some of the main landscapes of the movie, like the Yellow Brick Road or Emerald City. You might even think of memorable…
Read MoreSEO Made Simple
There is no shortage of ways to market your business and promote your products or services online. But when it comes to growing businesses, there is a reason why most marketers keep coming back to SEO: Because it works. If you have a hard time grasping the concepts of SEO and you don’t know how…
Read MoreWhy Link Building Still Matters in SEO
Is link building dead? To keep things simple: no, not even close! Links remain a vitally important factor for SEO and have a strong correlation with first page rankings. John Mueller created waves when he stated that link building could lead to more harm than good and asked marketers to avoid it in general. Link…
Read MoreTop 6 Effective SEO Strategies For 2017
With an influx of new strategies coming up in the realm of SEO, it is essential for marketers to keep up. The top SEO strategies that worked before do not work any more, despite the basics being the same. If you are keen on exploring digital marketing knowledge, you need to get your site up, running, and…
Read MoreBoostability: February 2017 SEO Update
Throughout January, we saw a lot of dramatic shifts within the Search Engine Result Pages (SERPs). In particular, we saw very fluid movement within our keyword rankings. Keyword rankings can be defined as search engine rankings based on the particular keyword being searched. Search engine ranking refers to the position at which a particular site…
Read More3 Effective Ways To Use Off-Page SEO for Marketing Your Business
While it is very easy to manage your on-page search engine optimization endeavors and results, handling off-page SEO can prove more difficult, as it requires constructing rapports with other websites. Appealing and motivating content is needed to draw in backlinks from high ranking, quality websites. This whole link-building process is the core of an off-page…
Read MoreBoostability: January 2017 SEO Update
December was a fairly busy month in the world of SEO with many trying to finish last minute task for projects before the holidays. During the month there was much discussion and feedback from various webmasters regarding some sort of update on December 15th. We saw a similar trend, although based on our SMB ranking data it…
Read MoreChanges to Google My Business Notifications
The latest changes to Google My Business give users greater control over the notifications they receive. Users now have the chance to decide what types of alerts they would like to receive, and how they want to receive these alerts — through email, mobile, or both. Types of Notifications The notifications and alerts users…
Read MoreHow to Optimize Your Content And Drive Traffic
“Content is king,” said Microsoft founder Bill Gates back in 1996. He of course was referring to the importance of content as both a traffic driver and lead generator. But what’s amazing is how accurate this statement remains 20 years later. If anything, content is becoming more paramount to a brand’s success than ever before,…
Read MoreNew Insight Into How to Improve SEO for Local Sites
New data has revealed that reviews on sites like Yelp have more impact than just the value of a third-party review. It appears Google is using authoritative review sites for its own local search rankings. Since Google decreased the Local Pack first from seven to three and now to just two with an advertisement, receiving…
Read MoreAnalyzing Your 2016 SEO Success
As we are coming to the end of 2016, this is about the time most businesses audit their marketing strategy to gauge in which direction their ship has been steering. There are dozens of metrics you can measure when analyzing your SEO efforts, some being a lot more useful than others. In this article, I…
Read MoreGoogle’s New Possum & Penguin Updates
Google Releases Possum In Penguin’s Clothing September 1st Update – “Possum” Although there is little the industry knows about his update, many believe it heavily impacted local businesses. Here is what we know: The update occurred over a series of 3 days as opposed to a single day. It started on the 1st and ended on…
Read MoreHow to Crush the Search Engine Results Page
One of the most profitable things a business can do is dominate the search engine results page (SERP). By increasing your client’s visibility on platforms such as Google, Bing, and Yahoo you can offer them a more complete online profile, as well as driving more leads and customers in the process. There are two ways…
Read MoreThe 4 Things You Need to Know About Link Building and SEO
Oh, SEO. Search engine optimization is one of the most controversial issues in content marketing today. From crafty YouTube descriptions to local optimization to meta descriptions and titles and tags and… you get the idea. Everyone has an opinion, but the only stance we’re offering up right now is our POV on link building. While…
Read MoreShould I Hire an SEO Company?
This article was first published on Sep 19, 2016, and last updated in February 2020. To hire an SEO company, or not to hire an SEO company? That is the question facing many small business owners. For a quick recap, SEO stands for search engine optimization, or the strategies that help your website rank higher…
Read MoreWhat Is Social Bookmarking?
As a small business owner, you have a lot on your plate. A recurring dish you have probably noticed is “social.” Social is a buzzword that inevitably comes up when people talk about company goals or plans for future growth. But when we hear or use the word “social,” what are we talking about? Social…
Read MoreMajor Changes To Google Keywords
In the summer of 2016, Google announced that it would be showing ranges for Search Volume rather than detailed numbers. Just recently, these changes have shown up in various reporting systems including our own. As of this week, Boostability’s own tracking system was able to pick up on actual changes. As of September 15, 2016,…
Read MoreWhy Do I Need SEO?
This article was first published on Sep 7, 2016, and last updated in March 2020. If you’re looking to grow your business’ online search presence, there is no easier, cheaper, or more effective solution than search engine optimization (SEO). When a consumer is looking for something, be that a product, advice, video, content, or your…
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