SEO
How Does Social Media Help Your SEO? An In-Depth Guide
Social media is a powerful tool for your business and marketing strategy. Although social media isn’t a direct ranking factor, utilized correctly, it can help influence your SEO ranking and reach future customers quite effectively. Although social shares are not confirmed to have an effect on your SEO, social media can help drive traffic back…
Read More5 Types Of Content That Will Automatically Generate Backlinks For Your Website
You want to draw as many people as possible to your site so that they can discover all about your business or become devoted followers of your blog. That means, then, that you need to rank well on search engine results pages. After all, people are only more likely to click on links on the…
Read MoreSEO User Intent – 3 Ways it Drives Higher Lead Quality
Low-quality leads don’t support a business. If you’re looking to improve lead quality, it’s time to start using SEO user intent. High-quality leads are essential in keeping a successful business going, and user intent can help you achieve this goal. SEO user intent helps align the objectives of your company and your customers. Giving people…
Read MoreIn-House vs Outsourcing SEO Marketing: Who Should I Hire?
Choosing whether to perform an SEO strategy in-house vs outsourcing for an agency can be a difficult decision for a business. Is one better than the other? Which one makes sense financially? Will one help me reach my goal faster? Before you make a commitment to one, there are many questions that need answering first.…
Read MoreWhat is Organic Search? Everything You Need to Know
The term organic search puzzles many non-SEO folks. Is it the same kind of difference that exists between regular yogurt and organic one? Sure. If you want a healthier lifestyle, go for the organic one in the long run. Organic search is the same! By the end of this post, you’ll know why and how.…
Read MoreChecklist to Minimize Organic Traffic Decrease During Website Migration
Key takeaways in this article: Pull pre-migration data and reports of your website so you can use it as a benchmark moving forward to track progress. Create a sandbox or staging website to test out redirects and other functionality issues before launching the new website. Conduct a deadweight audit of your website using the All…
Read MorePreparing Your Small Business Saturday Marketing Strategy
Every year, the United States celebrates Small Business Saturday during the shopping kickoff to the holiday season. It’s a brilliant concept that encourages customers to skip the major retailers and shop from local businesses in their area. Some customers visit local businesses in person, but an increasing number of people have switched their consumer behavior…
Read MoreHow to Create a Winning Marketing Strategy in 8 Steps
As a small business owner or marketing team member, your priority is to acquire new customers and scale your business. You have to find ways to get your brand, products, and services out there, in front of your target market. You have to make people aware of your business and help them find you easily,…
Read More10 Must-Consider Facts While Optimizing Your Website For Mobile in 2021
Most people judge a site depending on its mobile-friendliness or responsiveness. Therefore, you’re likely to lose most of your potential customers if you don’t have a mobile-friendly website. But is it challenging to make your website mobile-friendly? No! So, how can you optimize your website for mobile in 2021? Worry no more! In this in-depth…
Read MoreWhat is Google News and How Does it Work?
Google has many different sections through its search engine. For current events, news, and trending items, the News feature can be extremely helpful. This is particularly relevant for YMYL content that pertains specifically to people’s lives. But just like the rest of Google, the News section has its own algorithm and ways you can rank…
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