SEO
How to Grow Your Business with Boostability This Year
Many small businesses struggle to maintain a presence online. The result is that half fold within their first five years in business. To survive, small business owners must work to scale their digital marketing efforts right from the start. Attaining visibility can be the one factor that leads to longevity and is often the main…
Read MoreChanges and Expectations for Boostability Throughout 2019
With the start of another new year, it’s natural to think about all the amazing possibilities that could arise over the next 12 months. 2019 marks an exciting time for our industry and for Boostability as a company. And we’re looking forward to all that will come in the year ahead. GLOBAL EXPANSION At Boostability,…
Read MoreHow Cyber-Attacks Can Damage Your Business’s SEO
There is no doubt that search engine optimization (SEO) is important for every business that has an online presence. SEO takes up a significant portion of the marketing budget for many organizations and companies. Your website builds a strong ranking over a number of years and this can be crucial to the business. It is…
Read MoreHow To Repurpose Content for Legendary ROI
One goal that all marketers should aspire to is improving return on investment. Strong writing, creative presentations, and beautiful videos are all great, but at the end of the day, it’s still a business. And your business needs results if you want it to grow and stay relevant. The ROI calculation is pretty simple: you…
Read MoreHow to Create Local Business Pages: Google, Yelp, Apple Maps, and Waze
Adding your brand to local business pages ensures that you show up on whatever map customers use to search for you. It also enhances your local SEO, especially if you start a campaign to gain more reviews. You may find that you’re already listed on some platforms. It’s worthwhile claiming these listings, as you’ll gain…
Read MoreOctober 2018 SEO Update
Rankings had a crazy month during September with a lot of changes happening. Some changes were not anticipated, but others we’ve seen slowly roll out over the past few months as we’ll discuss in this SEO update. Here’s the SEO update for the month: To start, we did see a slight decline in overall performance,…
Read MoreTrick or Treat SEO: Black Hat vs. White Hat SEO
When it comes to SEO, you have two options: trick or treat. By tricks, we mean black-hat tactics, which bring excellent results — for a short while. Then, when Google catches you, your entire site is penalized. By treats, we mean white hat SEO tactics — proven techniques for effective, easy SEO wins. This Halloween,…
Read More4 Practical ways to use storytelling in your marketing
Why should your audience buy from your business? Your potential customers are bombarded with ads left, right, and center. You need to give them a reason to pay attention to your brand. That’s where storytelling comes in. People have communicated through stories for thousands of years. Stories are used to make sense of the world…
Read MoreSeptember 2018 SEO Update
This month with our general trends we had a slight decline. In looking over our data, there could be a handful of reasons: customer churn, keyword changes, and algorithm changes. Here’s the SEO Update for September: From an algorithm perspective, Google released an update called ‘Medic’, seemingly titled because most sites impacted were…
Read More6 Google Analytics Metrics You Need to Keep an Eye On
Knowing how your website is performing is absolutely mission critical for any business online – which is why Google Analytics is such an important tool for marketers and small business owners. The problem is, it can get pretty overwhelming. GA collects a lot of data and you can manipulate and display that data in just…
Read More5 SEO Trends for 2018 and Beyond
Do your SEO strategies fail to attract traffic like they used to? Perhaps you’ve slipped down the SERP, and you can’t work out why? SEO trends have changed, and the last few years has seen some of the most significant shifts in the way that search engines assess your content. Have you heard of Google…
Read MoreResponsible Link Building – How To Recognize And Avoid PBNs
I get it – you want backlinks because backlinks are awesome. They arm your website with much-needed “link juice” that gives you more credibility with Google, and which helps you climb the SERPs. Backlinks are also a great way to drive more traffic. One snag: PBNs. PBNs can be pretty nasty things. Known as Private…
Read MoreShould You Write for LinkedIn or Your Own Blog?
In 2014, LinkedIn opened its publishing platform to all members, after initially only allowing a select handful of influencers to use it. Now, you can create an account and publish full-length articles on the platform for free. The question is, should you? Is publishing on LinkedIn more advantageous for a brand than publishing on its…
Read MoreAugust 2018 SEO and Social Update
It’s that time again for another SEO and social update around our performance, the search and social industry, and key articles. Our overall SEO performance for the month of July remained positive. We did see one major spike in our data around the 8th of July through the 12th. The spike correlates with the announced…
Read MoreHow to Prepare for Your Next Big Event by Getting Mobile Ready
Your website needs to be mobile ready if users are going to be willing to stick around and check out your content. Plus, being mobile ready will avoid penalization from Google and improve your SEO. The problem is what counts as mobile ready is always changing. If it’s been a while since you assessed your…
Read MoreBoostability Named Top SEO Company in August
These past two months have been some of our most successful yet in terms of acknowledgment for our great work. Not only did we receive a large number of top rankings from Find Best SEO, we also received an award from 10 Best SEO and from Clutch. Top Social Media Company from Clutch Clutch ranked us…
Read MoreThe State of Marketing: Halfway Through 2018
With the majority of 2018 behind us, it is important to look at where we thought we would and what has happened most recently. Take a look at these different predictions of where we thought we would be versus where we are today in online marketing. Earlier, we made some predictions about where we thought…
Read MoreLocal SEO: 6 Quick Wins For Your Brick-and-Mortar Business
For decades, local brick-and-mortar businesses relied on word-of-mouth, foot traffic, and local advertising to draw in customers. Even with the Internet, it was still easier to work with people you knew and to trust recommendations from friends. But once we all started carrying smartphones in our pockets, our habits started to shift. Now 89% of…
Read MoreJuly 2018 SEO and Social Update
I hope everyone is having a killer summer so far! We have been doing great when it comes to rankings. Here’s the SEO and social update: Overall Trend June was a fairly “flat” month, meaning we didn’t see any large scale rank changes. We continue to see positive progress and the continuation of better…
Read MoreBoostability Receives Best SEO Agency Awards for July
July is already looking to be another successful month for Boostability. To start off the month, we’ve received numerous awards from Find Best SEO. The one we are most proud of is Best SEO Company, for which we received a rating of 99.77 out of 100. Why We Won Find Best SEO recognized our team’s…
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