SEO
How to Convert Traffic into Leads
Since businesses started building websites, there’s been a question of how to turn website traffic into leads and sales. If they come to your website, in theory that means they’re interested in your business or product offering. Or at least it means they’re interested in learning more. It seems like a logical argument to make.…
Read MoreGoogle Page Experience Update for Desktop
This last week, Google announced a new report that’s committed to assess Page Experience criteria on the desktop version of web pages. On Twitter, Google announced: “To support the upcoming rollout of page experience ranking to desktop, Search Console now has a dedicated desktop section in its Page Experience report to help site owners understand…
Read MoreGoogle’s Biggest Algorithm Updates and What They Did for SEO
This article was first published on July 13th, 2020, and was last updated January 2022. Every year, Google handles over 40,000 searches every second. With billions of humans using the internet, what we search for and how we search on search engines continuously shifts and evolves. To keep up, Google also needs to evolve. The…
Read MoreHow to Craft a Business Case for Investing More in SEO in 2022
Search Engine Optimization is all about optimizing your content so that it organically ranks higher on the search engine results page. SEO involves things such as keyword research, link building, and working on building a user-friendly, fast website. Investing in SEO is one of the best ways to grow your company’s web presence, inbound traffic,…
Read MoreDecember 2021 SEO Update
The SEO landscape finished out 2021 much like the start of the year. With some planned updates and continued search volatility, many SEOs were happy to see 2021 end. Although, it doesn’t appear that the new year will change when it comes to continued regular updates from Google and continued fluctuations in search rankings. …
Read More(7 Tactics) How to Search for Competitors for Your SEO Campaign
Everyone wants to stay ahead of the competition. Whether it’s your favorite sports team, your next door neighbor whose house always looks perfect, or your business! Competition is a reality for everyone every single day. And It’s nearly the holy grail for us to know the secret of how to get ahead of your competition…
Read MoreOutsource Link Building: Should You Do It?
Link building is one of the most important parts of growing your SEO performance, but it’s difficult and time-consuming. This is why most companies choose to outsource link building efforts to professionals dedicated to achieving high-quality backlinks for their partners. This article will explain when businesses should and should not outsource backlinks, important factors to…
Read MoreHow to Define Your SEO Strategy to Align with the Google Algorithm
Do you see a decline in traffic lately? Or a significant change in page views, CTRs, or more over the metrics board. If yes! There is a chance your website is a casualty of a Google penalty. It may have been affected by a Google algorithm update, a manual penalty, or an algorithmic penalty. This…
Read MoreWhat Is A Lead Magnet?
It’s every business owner’s goal to get as many qualified leads as possible, but it can be difficult knowing where to start with so many strategies worth trying. In this article, we’re going to talk about one that’s proven to work – lead magnets. We’ll explain what this is and how to implement it, followed…
Read MoreGoogle 2021 Search Report
2021 was all about hardships, struggles, and the pain we experienced as individuals from the previous troublesome year. However, through all of the hardships, 2021 has taught us how to make a comeback. Through inspiration, staying strong, and building each other up, 2021 has brought lots of triumph and resilience around the globe. Google revealed…
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