SEO
Proper SEO Time Frame Expectations
This article was originally published in October 2020 but was updated in July 2022. Many SEO firms will tell you that it takes 4 to 6 months to see results. That’s generally accurate, but bear in mind this is when you start seeing results, and SEO results grow over time. Whatever results you’re getting at…
Read MoreA Guide to Google’s Featured Snippets and How to Land Them
This article was originally published in 2019 but was updated on July 5th, 2022. Getting your website to Google’s first page takes persistence and an understanding of how search engine result pages, or SERPs, work. The higher your ranking, the better your visibility. This can lead to increased clicks as more people visit your page.…
Read MoreHow Much Should You Charge for Local SEO?
Search Engine Optimization (SEO) increases your business’s visibility on the internet. It involves working around Google’s search algorithm to improve your website’s ranking. Better ranking on the search results makes the business more visible to prospective customers, improving the chances for turnover. This article highlights how much professional local SEO costs and if it is…
Read MoreWhat is a Content Strategy Framework?
Content marketing has been a cornerstone of any good digital marketing campaign for some time. Naturally, the content marketing arena is more competitive than ever before. With blog posts becoming more authoritative and detailed, infographics becoming more comprehensive, and videos becoming more polished, you can’t simply publish a few pieces of solid content, then sit…
Read MoreHow to Create and Implement an Effective SEO Keyword Strategy
This article was originally published on October 14th, 2021 but was updated on June 22nd, 2022. If you want to increase your website traffic and improve your online presence, an effective SEO keyword strategy can make all the difference. Recent research by the Content Marketing Institute found that web visitation is the most popular metric…
Read More5 Common Local SEO Ranking Factors
This article was first published on October 5th, 2021, and was last updated June 2022. Many local search ranking factors that can affect how well you show up online in your local community and Google is continually making updates to the algorithm (and they’ll continue to do so for the foreseeable future). Some factors move…
Read MoreMay 2022 SEO Update
May saw the first Google Core algorithm update of the year. And leading up to it, we saw a bunch of ranking fluctuations indicating a change was coming. Check out news on this and other SEO topics from May 2022. May Core Algorithm Update One of the biggest bits of SEO news happened with the…
Read MoreHow SEO and CRO Should Work Together
This article was first published on July 15th, 2019, and was last updated on June 8th, 2022. Your business is your passion, your livelihood, and your legacy. As such, you are doing everything you can to help your business grow. One of the best ways to do that is to use integrated marketing campaigns to…
Read MoreWhat is Local Search & Why Does It Matter?
Nearly every business has heard of local search marketing, but what exactly is it and why does it matter? We’ll dive into this below and explain why this is a crucial opportunity for local businesses to capitalize on and how to speak to the key advantages that can help you land more local business deals…
Read MoreHow to Optimize Images for Your Ecommerce Website
They say a picture is worth a thousand words. Especially for ecommerce website images, it’s important to optimize these images for them to be successful. It’s not uncommon for ecommerce website pages to have a variety of images, for this reason it’s important for each and every one of them to be optimized on your…
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