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Best People to Target for an SEO Campaign
There’s a lot of moving parts when it comes to creating an effective SEO campaign for your business. One of the most important factors within an SEO campaign is your audience. Narrowing and targeting a select audience can be a difficult task. Here at Boostability, we know how to target the right audience that is…
Read MoreGoogle Analytics Updates and Why You Need It
In mid-October, Google released a series of updates. It minorly affected the search algorithm. But a lot more attention went to Google Analytics. They say it has “machine learning at its core”, and allows anyone with it installed on their site to better track data which provides better ways to make data-driven decisions. Why update…
Read MoreWhy Am I Not Ranking?
In the SEO world, probably one of the most frequently asked questions is “why am I not ranking?” This question comes at various stages of a campaign. Perhaps at the beginning as someone tries to figure out why they’re not getting customers or showing up in search results. Maybe it’s a couple months in as…
Read More2020 SEO Trends – Secrets to Year End Success
It’s likely that we’ve all seen the meme around social media that says that in 2015, NONE of us guessed right in what we would be doing in 5 years. For both good and for bad, 2020 has left an impression on all of us. And as we head into the holiday season and end…
Read MoreShould I Buy A la Carte SEO or a Full Service SEO package?
I remember the first time I learned about “a la carte”. It was the first day of middle school. I walked into the lunchroom and saw this sign for a la carte items. And my little 7th grade brain had no idea what that meant. What I did know was that I could buy ice…
Read MoreWhat Should I Expect from my SEO Agency
Have you ever thought of your business interactions as a relationship? Essentially every single business transaction or interaction between you and another business is a relationship. Some may be short lived, like the relationships when you’re just making a quick purchase. But the ones you work on for years as you improve your own business…
Read MoreThe SEO of FAQ Pages
Business websites have very similar structures. You often see product pages, CTAs, About US pages, and FAQs. These all serve their own purpose and have their own importance to a website structure but one that is often implemented poorly is the FAQ page. Here we will explore how webmasters can utilize a FAQ page to…
Read MoreMap Packs and SEO. How do they Go Together?
2020 has seen the rise in a lot of things. Rise in social media usage, streaming services and entertainment options, and in time spent at home. In the digital marketing world, we’ve also seen a dramatic increase in the need for local SEO. And a big part of that is making sure your website, your…
Read MoreThe Rise of M-Commerce in Europe
Mobile use has spread rapidly around the world. Today, it is estimated more than 5 billion people have mobile devices, with smartphones making up more than half. And it’s easy to see why smartphones became so popular. With advances in technology, many programs and tasks you could only perform via laptop or desktop, you can…
Read MoreInternationally, There’s an Increased Focus on Local Search Because of COVID-19
On July 30, the World Health Organization (WHO), marked the 7-month anniversary of the COVID-19 outbreak. When the virus first began to spread, none of us could have imagined how our world, and our lives, would be impacted by this virulent disease. All over the world, we have seen innovation, resilience, and solidarity as we…
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