Local SEO
Local SEO Strategies: What You Need to Know to Run a Successful Campaign
A local SEO strategy helps businesses with a local presence to promote their brands. When you need to attract a local audience, using geo-specific keywords and content is a must. Beyond publishing the right content, you can make use of a range of other local SEO strategies, including setting up your Google My Business page,…
Read MoreSearch Sessions – Why Local Listings Management Still Matters
Getting your business listed consistently online can be considered one of top local search ranking factors, and is a critical marketing tool. Google My Business has gained importance at the expense of other variables. However, listings management remains a crucial local marketing tool. Greg Sterling, Uberall VP of Market Insights, walked us through findings from…
Read MoreTop Reasons Why Local SEO Matters for Your Local Business
Local SEO has been around since the birth of search engines. Back then, establishing your business on search engine listings was easy: all you needed to do was fill out a form on Google, Yahoo, or Bing and wait for the magic. But that’s not how it works anymore. While local SEO is still essential,…
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