2020 SEO Recap and 2021 Predictions

SEO 2020 text on wooden cubes on a blue background

Overall 2020 was certainly an interesting, challenging, and unique year. Both in terms of a global pandemic and turbulent search landscape. This year was riddled with a plethora of new social norms as well as new ways to conduct business. This was especially true for small and medium sized companies and websites where entire businesses…

Read More

Partner Wrap Up For the Year 2020

Business people shaking hands after meeting

This year has been a memorable year for all of the world. With itโ€™s ups and downs, itโ€™s nice to have reliability and trust in our partners. Here at Boostability, we make sure to provide support, information, and trust with all of our partners. Looking back at 2020, we compiled six of our most popular…

Read More

How to Track Keyword Growth

close up woman hand type on keyboard laptop to use search engine optimization (SEO) tools for finding customer or promote and advertise about content online for marketing technology and business

Every SEO strategy has several key factors that lead to success in ranking on search engines. One of the most important pieces of that strategy is your keywords.ย  A keyword best describes the content on your page or blog post and is the search term you want to rank for on a specific page on…

Read More

Google 2020 Search Report

laptop with Google search homepage

As difficult and unexpected 2020 turned out to be, we can always look back at the good and the bad in an unforgettable year. A week ago, Google released itโ€™s 2020 Year in Search report that showed all of our individual curiosities of โ€˜whyโ€™ and โ€˜whatโ€™ we searched in the year 2020. The list contains…

Read More

PPC versus SEO in 2020

SEO vs PPC flat isometric vector concept. Comparison pay per click and search engine optimization marketing.

So, youโ€™re struggling to decide whether to invest in SEO or PPC? Youโ€™ve heard the hype about how they are both essential elements of any successful growth marketing strategy, but you are left scratching your head over which one to use. Donโ€™t worry, youโ€™re in the right place because, in this article, weโ€™ll compare the…

Read More

Creating an SEO Pitch Strategy

cropped shot of developer using laptop with SEO icons at workplace

Creating an SEO pitch Strategy is not always an easy task to undertake. It takes lots of preparation, practice, and definition to create a successful SEO pitch strategy. SEO is an influential part of every small business whether they know it or not and weโ€™re here to help you better connect and grow your SEO…

Read More

How the Google Crawl Works and How to Request It

bot

The whole point of SEO is to get you noticed where people search. Google. But have you ever wondered how the Google algorithm works? How does it crawl your site? Why do SEO tasks manage to help improve the way Google sees your site. Maybe youโ€™ve updated a few pages, how can you help Google…

Read More

3 SEO Trends Every Small Business Needs For Stable Organic Traffic

Busy city in the morning

One of the many challenges of a small business is maintaining a steady stream of organic traffic to their website. With billions of websites out there, the competition is very tough. It isnโ€™t easy being relevant without site visitors and stable traffic. Thatโ€™s why SEO plays a very important role in boosting oneโ€™s traffic. Almost…

Read More

What You Need To Know About Googleโ€™s December 2020 Core Update

Google G

Google announced the morning of December 3rd, that a new core algorithm was going to be released. Theyโ€™re calling this new update the โ€˜December 2020 Core Updateโ€™ which is in line with the last few public algorithm updates. In the announcement, Google added this update is no different from any other core algorithm update released…

Read More