Digital Marketing
The Difference Between Technical SEO and Traditional SEO
Ever wonder about the difference between technical SEO and traditional SEO? In this article, we dive into their differences and more!
Read MoreBlack Friday Ecommerce Tips: 11 Ways to Compete Online During the Holidays
Want to improve your online visibility for the holidays? 11 Black Friday ecommerce tips you can use to boost your strategy today!
Read MoreKeyword Difficulty: What Is It and How Do You Measure It?
Keyword difficulty is one of the most underutilized metrics when it comes to keyword research and SEO. It’s the golden nugget at the bottom of your search engine results page (SERP). It’s not just a measure of how difficult it is to rank on a specific keyword, but also how difficult it is for your…
Read MoreWhat Page of Google Am I On? Tools to Check Your Keyword Rankings
As a business owner or marketer, you may often wonder “what page of Google am I on?”. It’s important to understand where your website falls in the SERPs (search engine result pages). Knowing your website rankings can help you understand how well your website is doing in terms of SEO. This process is technically referred…
Read More5 Reasons Why Small Businesses Should Invest in Content Marketing
Looking for ways to boost your visibility and conversions? 5 reasons why small businesses should invest in content marketing.
Read MoreHow to Use Google and SEO to Improve Your Ecommerce Website
This article was first published on September 1st, 2020, it was last updated September 2022. The best ecommerce SEO strategy would include some very traditional tactics but there are some differences that you should consider. A basic ecommerce SEO strategy would involve technical SEO to help ensure search engines can crawl your site efficiently. It…
Read MoreHow to Create New Revenue Streams For Your Business
Many, if not all businesses, need to quickly react to the ever-changing world we live in. Consumers change, and it’s important for your business to adapt to new trends. Many companies make the mistake of sticking to outdated business models that no longer work. However, most businesses want to grow and expand where possible. If…
Read More9 Crucial SEO KPIs to Track the Success of Your Digital Marketing Efforts
You may have heard that success, much like beauty, is in the eye of the beholder. But wouldn’t it be better to see that your hard work is paying off with some tangible measurements instead of hoping the eye of the beholder confirms it? Tracking SEO KPIs solves that dilemma. You can easily track a…
Read MoreHow the Boostability Partner Program Works
This article was originally published in June 2020. It has been updated to reflect additional information. Every day, we come to work with one goal in mind—help our partners and their small business customers succeed online. When Boostability was founded in 2009, only large companies could afford SEO. With an eye full of intelligent foresight,…
Read MoreGoogle Announces September 2022 Core Algorithm Update
On September 12th, 2022, Google announced a Core Algorithm Update. This update will roll out for the next two weeks. This core update is already picking up momentum and has caused widespread volatility. Here is Google’s official tweet they published about the core update: Today we released the September 2022 core update. We’ll update our…
Read More