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Nightmare Before Christmas Marketing Survival Guide
Digital Marketing

Nightmare Before Christmas Marketing Survival Guide

The devil, as any marketer can tell you, is in the details. In this case, we’re talking about how you handle the holiday pre-season. If

How To Ask Your Customers For Good Reviews (And Actually Get Them)
Digital Marketing

How To Ask Your Customers For Good Reviews (And Actually Get Them)

When you’re in business, you know that your reputation matters — and that’s especially true these days of your online reputation. Leaving yourself open for

Snapback: How Snapchat Re-writes The Rules For Marketing
Digital Marketing Social Media

Snapback: How Snapchat Re-writes The Rules For Marketing

It wasn’t long after Snapchat’s debut in 2011 before a few innovative brands leaped on board and found ways to make the platform part of

How The Right Keyword Strategy Can Get You To The First Page Of Google
Digital Marketing SEO Social Media

How The Right Keyword Strategy Can Get You To The First Page Of Google

Keywords are an intrinsic part of SEO. They’re the words your potential customers and clients type into Google when they want to find a business

Content Marketing As Part Of Your SEO Strategy
Content Digital Marketing SEO Social Media Website

Content Marketing As Part Of Your SEO Strategy

Content Marketing is focused on reaching the public through creative, valuable content that’s relevant to what you do. Instead of selling something, content marketing provides

Local SEO: How Today's Consumers Find Your SMB
Digital Marketing SEO

How Today’s Consumers Find Your SMB

If you’re a small business owner, you probably have a passing familiarity with a lot of your consumers — so you notice it when a

Link Building as Part of Your SEO Strategy
Digital Marketing SEO

Link Building as Part of Your SEO Strategy

Link building is the practice of building connections with other websites to gain links back to your own website and is the basis on both

How to Build a Better Team in 2018
Digital Marketing

How to Build a Better Team in 2018

If you’re like most managers right now, you’ve got one eye on this year’s calendar and one eye on next year’s. Well, stop that. You’ll

Learning From Lumps of Coal In Your Marketing
Digital Marketing

Lumps of Coal: Negative Customer Reviews Are Gifts In Disguise

Traditionally, Santa Claus gave all little girls and boys a year-end review of their behavior. Good kids got stockings full of sweets and toys and

Can Small Businesses Skip Black Friday and Stay Competitive?
Digital Marketing

Can Small Businesses Skip Black Friday and Stay Competitive?

Not everyone is a big fan of Black Friday. It used to be more of a game for savvy shoppers to hunt down special holiday