Kristine Pratt

Kristine is the Director of Marketing at Boostability. She brings a decade's worth of communications strategy work to the company. Kristine has a Masters Degree in Leadership and Communications from Gonzaga University and graduated from BYU with her undergrad in Broadcast Journalism. She's worked in television news, public relations, communications strategy, and marketing for over 10 years. In addition to being a part of the marketing team, Kristine enjoys traveling, sports, and all things nerdy.

The Canโ€™t Miss SEO Checklist for Web Developers

By Kristine Pratt | June 3, 2021

A good web developer cannot be understated. Theyโ€™re crucial in building a website that is functional, easy to navigate, good design, and easy to update. And because every business needs a website in todayโ€™s world,…

Google Releasing June 2021 Core Update

By Kristine Pratt | June 2, 2021

Google is at it again, keeping everyone on their toes with a new update impacting search results. They’re calling it the June 2021 Core Update. This in addition to the long-awaited Page Experience Update, also…

Google Previews New MUM Technology

By Kristine Pratt | May 19, 2021

Thereโ€™s a lot of talk right now in the search community around MUM. Googleโ€™s new technology debuted yesterday during Google I/O. MUM stands for Multitask Unified Model, and itโ€™s several steps beyond BERT that debuted…

What is the Google Product Reviews Update?

By Kristine Pratt | May 3, 2021

Google announced a new search algorithm update that focuses specifically on stellar product reviews. Called the Product Reviews Update, it aims to reward product reviews with in-depth content and information, โ€œrather than thin content that…

Search Sessions – How to Prepare for Googleโ€™s Page Experience Update

By Kristine Pratt | April 23, 2021

This monthโ€™s Search Sessions was all about the upcoming Google Page Experience Update. And just this week, Google announced that we now have a little more time! The update was going to start rolling out…

Google Delays Page Experience Update Rollout

By Kristine Pratt | April 19, 2021

After nearly a year of speculation around Google’s May 2020 algorithm updated dubbed the Page Experience Update, Google announced it will delay the rollout of the update for another month until June. In an announcement,…

Google Outlines How to Get Your Videos Ranking Online

By Kristine Pratt | April 1, 2021

Video is one of the best ways to reach an audience today. People crave these bits of visual content as ways to learn, stay entertained, or get to know about a subject or business. Video…

Clutch Recognizes Boostability as Top-Performing SEO Firm

By Kristine Pratt | March 22, 2021

Lehi, UT – Boostability has been named as one of the top SEO companies in the country by Clutch in 2021. Since its founding in 2009, Boostability developed a proven method to help small businesses…

Best Practice for Image SEO

By Kristine Pratt | February 24, 2021

Images are a crucial part of the internet. They can literally make or break the traffic to a web page. Just text on a page isnโ€™t engaging. You need a visual element to keep your…

Protecting Your Site Against Bots

By Kristine Pratt | February 17, 2021

See if this situation sounds familiar. Youโ€™re going through your website analytics and see a spike in traffic one day. Great news! So you try to figure out the why so you can replicate it.…

What You Need to Know for Voice Search SEO

By Kristine Pratt | February 16, 2021

How many of us have a smart device in our home? Be it an Amazon Alexa speaker, a Google Home, Siri on our phones, voice remotes, etc. We live in a crazy connected world where…

Google Helping You Learn More About Where Your Results Come From

By Kristine Pratt | February 1, 2021

In a surprise announcement today, Google is changing up the user interface and providing more information into the websites displayed in the search results. Rolling out immediately, you’ll see a small menu icon next to…

The Ins and Outs of White Label Marketing

By Kristine Pratt | January 18, 2021

I remember starting at a marketing company several years ago, and I was a little unsure of what the term โ€œwhite labelโ€ actually meant. I remember sitting in a marketing strategy meeting as the VP…

Partner Wrap Up For the Year 2020

By Kristine Pratt | December 21, 2020

This year has been a memorable year for all of the world. With itโ€™s ups and downs, itโ€™s nice to have reliability and trust in our partners. Here at Boostability, we make sure to provide…

How the Google Crawl Works and How to Request It

By Kristine Pratt | December 10, 2020

The whole point of SEO is to get you noticed where people search. Google. But have you ever wondered how the Google algorithm works? How does it crawl your site? Why do SEO tasks manage…

Digital Presence Growth is a Must in 2021

By Kristine Pratt | November 30, 2020

Itโ€™s that time of year when we start to look ahead to the new one and start to plan on how weโ€™re going to make some wins for our business in the coming months. Of…

Google Analytics Updates and Why You Need It

By Kristine Pratt | November 12, 2020

In mid-October, Google released a series of updates. It minorly affected the search algorithm. But a lot more attention went to Google Analytics. They say it has โ€œmachine learning at its coreโ€, and allows anyone…

2020 SEO Trends – Secrets to Year End Success

By Kristine Pratt | November 2, 2020

Itโ€™s likely that weโ€™ve all seen the meme around social media that says that in 2015, NONE of us guessed right in what we would be doing in 5 years. For both good and for…

Google Could Have New Competition: Apple Testing New Search Crawler

By Kristine Pratt | October 29, 2020

Exciting news emerging in the world of search. Apple has finally confirmed their own web crawler that they call Applebot. It could signal that they’re getting ready to compete with Google in the realm of…

The Top SEO Fears and How to Conquer Them

By Kristine Pratt | October 28, 2020

Itโ€™s spooky season! And weโ€™re ready to de-bunk some of the most common SEO fears and myths. Donโ€™t fear SEO! Itโ€™s here to help your website succeed.   I’m Afraid SEO Takes too Long ๐Ÿ‘ป…