Posts by Kristine Pratt
Boostability Named in Most Highly Recommended B2B Companies in Germany by Clutch
Clutch and B2B Research have named Boostability among the top business-to-business companies in Germany. They ranked Boostability on quantitative and qualitative criteria that assess work experience and quality, market presence, and client feedback. Although Clutch is a free-to-list company, they only recognize the top companies in specific industries as leaders. Clutch frequently updates rankings with…
Read MoreBoostability Partners With Top Swiss Phone Directory Company
Boostability partners are expanding and now Boostability has partnered with Swiss company ZIP.ch in an exclusive agreement. ZIP.ch publishes the official Swiss phone book and provides digital services for small businesses. Through this partnership, both Boostability and ZIP.ch will bring top-notch search engine optimization solutions to Switzerland. The focus is on small-to-medium sized business that…
Read MoreBoostCulture Highlights: A Summer of Fun, Giving, and Food
As the weather gets warmer, it seems our schedules fill up with all kinds of fun summer activities. And this year is no different around the Boostability offices. Throughout the summer it’s been non-stop for activities for employees and chances to get involved and give back to the community we live in; in addition to…
Read MoreLSA Study Shows That Consumers Trust Search Engines More Than Any Other Source
The LSA just released its 2018 Local Media Tracking study — and the findings are great news for any business using digital marketing. Working with Burke, the LSA conducted a survey of 8,000 participants in the U.S., asking them questions about how they view and consume media when researching and purchasing. The survey covered areas…
Read MoreQuick Checklist of SEO Fundamentals for Small Businesses
In a small business, every dollar and minute count. You want to make sure you are putting time and effort into tactics and strategies that get results and help achieve business objectives. As more and more customers seek out answers from the internet, and search engines in particular – 81 percent of shoppers conduct online…
Read MoreHow To Create A Lookalike Audience On Facebook
Last Update: September 13, 2019 There is nothing we marketers love more than easy optimization. Thankfully, Facebook has been hard at work amplifying the use of their advertising platform with some of those easy-to-use tactics. Facebook’s New Lookalike Audience Setup For those familiar with Facebook advertising, you may notice that “Lookalike Audiences” are now promoted…
Read MoreAI, Chatbots and Consumers: “Alexa, What Does This Mean for Business?”
Through the development of websites, apps, and smart devices, we now find ourselves in a digital age where uttering the words, “OK Google”, “Hey Siri” and “Alexa…” are more expected than they are unusual. We can literally watch someone speak to an inanimate object and ask it where they should eat dinner, then have it…
Read MoreWhy Local Search Should Be a Part of Your SEO Offering
Small businesses need to be use local search to connect with potential customers in their area. Almost half of all Google searches feature local search terms — all these are users looking for businesses near them — and sales are often immediate. Around half of consumers visit a local store on the same day they perform a…
Read More5 Steps to Choosing a Content Writer for Your Blog
As a content marketer you need to be able to handle multiple aspects of your job such as writing, content curation, social media activity, while at the same time developing your business. All of this can be a little too much at times, which is why you might benefit from finding a content writer to…
Read MoreHow Do I Keep People Reading My Blog?
This article was first published on Jul 5, 2016, and last updated in January 2020. Writing a blog post is just half the battle, getting the person to actually read the whole thing is another. With smartphone and tablet computers fighting for our attention, science says that humans now have shorter attention spans than goldfish.…
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