Posts by Kristine Pratt
Agile Marketing: How to Improve the Business as Usual Cycle
There’s a word I want to focus on today: agile marketing. As someone who is a fan of sports and enjoys being active, I know building up your agility makes you a better athlete. And those professional athletes who are more agile on the court or field have a greater advantage over their competition. I…
Read MoreWhat To Expect In Marketing For 2019
As we approach the end of another year, we all tend to look at everything we’ve accomplished during the past 12 months, and then see how we can learn from it into the new year. 2018 turned out to be a big year for marketers with big shifts in effective practices that have kept people…
Read MoreWhere to Shift Your Marketing Budget for 2019
Marketing objectives in 2019 need to ensure advertising models do not become obsolete. This can be the case with the introduction of ad blocking technology. Be proactive and adapt, adjust your marketing budget for 2019 to encompass new SEO standards, content sharing, and algorithm changes. Adapt SEO to New Standards Adaptation to new SEO standards…
Read MoreHow to Grow Your Business with Boostability This Year
Many small businesses struggle to maintain a presence online. The result is that half fold within their first five years in business. To survive, small business owners must work to scale their digital marketing efforts right from the start. Attaining visibility can be the one factor that leads to longevity and is often the main…
Read MoreEnd Of Year Review: How Our 2018 Marketing Predictions Measure Up
It’s that time of the year when we all look back and take stock of what we did with our 2018. It’s been a busy year of evolving trends in digital marketing. We’re looking at our marketing predictions for 2018 and evaluating current trends to predict 2019’s trends in online marketing. Prediction: Greater Personalization of…
Read MoreHow To Repurpose Content for Legendary ROI
One goal that all marketers should aspire to is improving return on investment. Strong writing, creative presentations, and beautiful videos are all great, but at the end of the day, it’s still a business. And your business needs results if you want it to grow and stay relevant. The ROI calculation is pretty simple: you…
Read More9 Ways to Capitalize on Small Business Saturday
Small Business Saturday remains a relatively new concept in the retail world. But it shouldn’t be. You’ve likely heard the term that small businesses are the backbone of the U.S. economy, and are actually the biggest employers in the U.S. That’s actually true! Townsquared reports that there are 28 MILLION small businesses in the United…
Read MoreHiring Seasonal Workers? Why Job Interviews Aren’t Just for the Company
Deck the Halls, it’s time to get those holiday promotions ready! All business owners know the holiday season can be the busiest time of year. And sometimes you need some extra help in the form of seasonal workers. Rare is the person who enjoys the process of finding new employees. It requires job postings, interviews,…
Read MoreHalloween Takes Over at Boostability
Every year, Boostability goes all out during the month of October. It’s no secret that our team loves the Halloween holiday with contests and events all month long. And it all culminates in a big costume contest and family trick-or-treating on October 31st. Coloring Contest The month started out with a coloring contest. Employees could…
Read MoreDon’t Ghost Your Customers. 5 Ways to Stay Visible After They Leave
Running a business can sometimes be scary work. You must keep up with all kinds of changes to industry, products, new services, social media, website updates, and most importantly, take care of customers. Without customers, your business wouldn’t exist. In recent years, there’s been a rise in the term “ghosting”. In this case, it’s not…
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