Posts by aprice
Search Sessions | The COVID Customer Mindset – Understanding the Changing Customer to Future-Proof Your Business
When coronavirus hit, customers and businesses had to adapt to the new normal. Communication and needs changed. The restaurant industry had to undergo an immediate transformation. We saw the rise in hobbies as people began to focus more energy inward and at home. We also saw a change in how businesses and consumers needed access…
Read More5 Safe Business Practices in a Digital Environment
One of the key principles of 2020 survival is adaptability. We all have needed to learn this skill in new and varying levels throughout the insanity that has played out in the first six months of the year. We’ve all likely had to do and try things that we never thought possible before. For example,…
Read MoreSearch Sessions | Protect Local: Evolving Your Business for Today and Tomorrow
COVID-19 changed the digital landscape for local businesses around the world and the long term economic impacts are starting to shake out. More than one in five of the US’s 30 million small businesses say they could close permanently in the next two months because of the coronavirus pandemic, retail being hit harder than most…
Read MoreSearch Sessions | How to Thrive in a COVID-19 New Era of Business
In the latest edition of Search Session, Boostability VP of Marketing Amanda Price spoke to Thryv’s VP of Product and marketing Ryan Cantor about how your business can adapt to the new normal, the customer phycology shift, how to conduct safe commerce, and how to leverage technology to build trust and do business in this…
Read MoreSearch Sessions | Actionable SMB Strategies During COVID-19
In the fifth episode of Boostability’s series Search Sessions, Amanda Price (Vice President of Marketing) chatted with Boostability’s resident SEO experts Colton Miller and Mike Marsh about easy-to-implement SEO strategies for a variety of business verticals. Boostability was founded specifically to help small businesses succeed online. With nearly 30,000 small business clients across the…
Read MoreSearch Sessions | The Impact of COVID-19 on Global Search and Consumer Behavior
In the fourth episode of Boostability’s new series Search Sessions, Amanda Price (Vice President of Marketing) hosted a conversation with Duane Forrester, the Vice President of Industry Insights at Yext, to explore the way consumer behavior has changed due to the COVID-19 pandemic. Not all search categories have seen a decrease in traffic. It’s…
Read MoreSearch Sessions | How to Lead Your Business Through Change
In light of the COVID-19 pandemic, Boostability is hosting a regular webinar series, Search Sessions. To see the rest of the series, click here. In the third episode of Boostability’s new series Search Sessions, Amanda Price (Vice President of Marketing) joined by Lisa Peterson (Client Partner) and Cheri Sherman (Implementation Specialist) from Franklin Covey for…
Read MoreSearch Sessions | How to Optimize Your Accounting During an Economic Downturn
In light of the COVID-19 pandemic, Boostability is hosting a regular webinar series, Search Sessions. To see the rest of the series, click here. In the second episode of Boostability’s new series Search Sessions, Amanda Price (Vice President of Marketing) was joined by Garret Wagner (CEO of C3 Evolution Group) and Rafael Casas (Accountant Advocate…
Read MoreSearch Sessions | The Importance of SEO During COVID-19
In light of the COVID-19 pandemic, Boostability is hosting a regular webinar series, Search Sessions. To see the rest of the series, click here. In this first installment of Boostability’s new series Search Sessions, Amanda Price (Vice President of Marketing) was joined by Mike Marsh (SEO Manager) and Colton Miller (Director of SEO) for a conversation…
Read MoreReach New Customers With Messaging App Marketing
Since its creation in 1996, instant messaging has revolutionized communication. Nowadays, global conversation is an accepted and often expected part of daily life. With such high prevalence among consumers, is your company taking advantage of IM’s marketing capabilities? If not, you’re missing out on a golden opportunity. What Is Consumer Messaging Marketing? Simply put,…
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