small business marketing

Strengthening Your Business Plans for Small Business Saturday

By Brisette Pena | October 19, 2021

Small Business Saturday is a relatively new holiday that celebrates the worth of American small companies. It falls between Black Friday’s huge lines and Cyber Monday’s almost minute-long internet offers. While the purpose of this…

Preparing Your Small Business Saturday Marketing Strategy

By Kristine Pratt | August 19, 2021

Every year, the United States celebrates Small Business Saturday during the shopping kickoff to the holiday season. Itโ€™s a brilliant concept that encourages customers to skip the major retailers and shop from local businesses in…

Choosing the Best Keywords to Attract Business

By Ainsley Merrill | March 25, 2021

This article was first published on March 25th, 2021 and was last updated December 2021. Why is it important to choose the right keywords? For a new business creating content, finding and implementing the right…

Where to Shift Your Marketing Budget for 2019

By Kristine Pratt | January 17, 2019

Marketing objectives in 2019 need to ensure advertising models do not become obsolete. This can be the case with the introduction of ad blocking technology. Be proactive and adapt, adjust your marketing budget for 2019…