product

Hand holding a megaphone.

What is the Google Product Reviews Update?

By Kristine Pratt | May 3, 2021

Google announced a new search algorithm update that focuses specifically on stellar product reviews. Called the Product Reviews Update, it aims to reward product reviews with in-depth content and information, โ€œrather than thin content that…

Social media influencer or food blogger creating digital marketing content by filming video inside small business restaurant

How to Make Flawless Testimonial Videos That Help You Sell

By Victor Blasco | October 22, 2020

When you work in marketing, you learn this pretty quickly: You can say a thousand great things about your product, but it will never be as powerful as when someone else says it for you.…

Why is Correct Product Location So Important?

Why is Correct Product Location So Important?

By Colton Miller | December 4, 2012

For most brick and mortar businesses, product location is a vital part of business. A retail store wants to put its best, trendiest, most popular, and most expensive merchandise at the front of the store…