google ranking

6 Key Takeaways of Google’s Search Quality Rater Guidelines

By Pui Mun Beh | November 1, 2021

When you search online, chances are, youโ€™ll turn to Google to help you. Many would deem Google as their โ€˜best friendโ€™ as it furnishes them with just about anything they want to find and, best…

What is Google News and How Does it Work?

By Kristine Pratt | August 10, 2021

Google has many different sections through its search engine. For current events, news, and trending items, the News feature can be extremely helpful. This is particularly relevant for YMYL content that pertains specifically to peopleโ€™s…

How to Use Inbound Links to Improve Your Businessโ€™s Search Ranking

By Joanne Camarce | May 18, 2021

With dozens of factors determining your websiteโ€™s search ranking, how do you choose where to begin? Thankfully, Google has given us a few hints. Weโ€™ve used those hints to hone in on one of the…

Why Link Building Still Matters in SEO

By Mike Marsh | February 27, 2017

Is link building dead? To keep things simple: no, not even close! Links remain a vitally important factor for SEO and have a strong correlation with first page rankings. John Mueller created waves when he…