content

Should I Invest in Content or Backlinks?

By Ainsley Merrill | March 21, 2022

Determining what to focus on to improve your website’s ranking can be a challenging task. Many people are stuck between choosing content or link building. Each choice has its pros and cons and generates website…

Guidelines for How to Utilize an SEO-Friendly URL Structure Guidelines

By Ainsley Merrill | March 10, 2022

This article was first published on March 3rd, 2021 and was last updated in March 2022. URLs are like coordinates helping you find where you’re needing to go on the huge map that is the…

Content Marketing Trends To Watch Out For In 2022

By Vaibhav Kakkar | February 23, 2022

The digital marketing landscape has witnessed a variety of changes and new trends in the last couple of years. With the arrival of the pandemic and shutting down of markets and outdoor life in general,…

Top 10 Ways SEO Copywriting Increases Traffic to Your Website

By Ainsley Merrill | February 22, 2022

Increasing website traffic is one of the top goals of any marketing team. To achieve this feat, businesses must create quality content optimized with the right keywords and answers for the audience. Each company has…

2022 Digital Trends Report – Expert Predictions You Need to Succeed

By Kristine Pratt | December 6, 2021

After a year of changing consumer and business dynamics, 2022 is shaping up to be a unique year for marketers. In this article, we talk with CEOs, thought leaders, and industry experts about trends for…

15 Content Marketing Tools You Can’t Live Without

By Pavnendra Bhadauriya | November 18, 2021

Whether you are an experienced marketer or just getting started with content marketing, you are going to find this list of the best content marketing tools extremely useful. Content marketing involves strategic distribution of your…

10 Ways to Increase Page Views in WordPress

By Ainsley Merrill | October 28, 2021

This article was first published on Mar 14, 2017, and last updated in October 2021. As a WordPress site owner, you always worry about how to encourage web visitors to stay on your site longer. Whether…

7 Tips On How to Repurpose Content for Your Business

By Ainsley Merrill | October 26, 2021

Every content producer is aware of the importance of repurposing their material. Content repurposing to reach a larger audience is a fantastic concept. Many people are so preoccupied with cranking out new material that we…

How Can Guest Posting Effectively Boost Your SEO?

By Biff Wellington | October 25, 2021

Suppose you are a new blogger and you do not get many readers; it means you have to work on many things. This happens at the start often. If you can’t get many readers, it…

Simple Tips to Make Your Blog More Engaging

By Joseph Schneider | October 6, 2021

There are a variety of ways in how you can improve the quality of your content. Whether you’re starting a new blog or improving your existing blog, there are always ways to improve your blog…

7 Easy Steps to Scale Your Content Production Efforts

By Irina Weber | September 21, 2021

If you want to improve your content marketing efforts, you need to be consistent in your content production. Whether you are a small business owner dashing out weekly posts or a big brand with an…

What is Google News and How Does it Work?

By Kristine Pratt | August 10, 2021

Google has many different sections through its search engine. For current events, news, and trending items, the News feature can be extremely helpful. This is particularly relevant for YMYL content that pertains specifically to people’s…

10 Important eCommerce SEO Trends for 2021 and Beyond

By Tigran Mirzoyan | July 27, 2021

The practice of using working SEO strategies plays a big part in keeping up with the competitive marketplace. Just have a look at how frequently these strategies change. It makes the competition even more challenging…

SEO Mythbusters: Don’t Fall Trap to These Common SEO Myths

By Maja Teagle | June 22, 2021

Having spent over a decade in the SEO space, we’ve seen a lot of changes as Google continues to innovate and make its algorithm more user-friendly. Ultimately that’s the goal of SEO, to improve your…

6 Effective Ways to Increase Traffic Without Building Links

By Irina Weber | June 22, 2021

As a website owner, it is only necessary to constantly look out for ways to increase traffic to your website. To experience higher page rankings on your website, increased sales conversion, and additional online exposure,…

Best Tools for SEO Content Writing in 2021

By Harsh Dutta | June 2, 2021

There has been a steady rise in the relevance of Search Engine Optimization (SEO). As more businesses switch to digital mediums to expand their scope over a larger market, the tools for SEO Content Writing…

Google Previews New MUM Technology

By Kristine Pratt | May 19, 2021

There’s a lot of talk right now in the search community around MUM. Google’s new technology debuted yesterday during Google I/O. MUM stands for Multitask Unified Model, and it’s several steps beyond BERT that debuted…

How to Use Inbound Links to Improve Your Business’s Search Ranking

By Joanne Camarce | May 18, 2021

With dozens of factors determining your website’s search ranking, how do you choose where to begin? Thankfully, Google has given us a few hints. We’ve used those hints to hone in on one of the…

What is the Google Product Reviews Update?

By Kristine Pratt | May 3, 2021

Google announced a new search algorithm update that focuses specifically on stellar product reviews. Called the Product Reviews Update, it aims to reward product reviews with in-depth content and information, “rather than thin content that…

5 SEO Reasons to Refresh Your Content Regularly

By Erica Sunarjo | April 15, 2021

Everyone knows that producing new content with SEO intent is time-consuming and delicate work. Whether you’re a novice or an experienced creator, you can refresh older content instead and achieve a similar result in a…