consumer
COVID Changes Up How We Shop
As Covid-19 changed the world, we saw a shift in the way we operate and usually do things. In 2020 we found out how the world of commerce has accelerated and shifted the way businesses…
LSA Study Shows That Consumers Trust Search Engines More Than Any Other Source
The LSA just released its 2018 Local Media Tracking study — and the findings are great news for any business using digital marketing. Working with Burke, the LSA conducted a survey of 8,000 participants in…
When Consumers Are Ready to Buy, They Search
Today, we search for everything. Google is a common verb—so common that we “Google” more than 3.5 billion queries each day. What does this mean for marketers? Consumers enter the conversion funnel (which is less…