branding

What Is Brand Monitoring and Why It’s Important

By Germรกn Viera | March 31, 2021

Public perception of your brand plays a critical role in your business’s health and persistence. With the advent of new social media technologies, people are talking about you in more ways than was ever possible.…

5 Steps to Making Live Videos That Further Your Branding

By Victor Blasco | February 9, 2021

As social platforms increasingly reach into more areas of our lives, content creators embrace new interactive ways to promote their brand. They know that itโ€™s not enough just to showcase great products, but also to…

Search Sessions – How to Increase Sales & Control Your Brand on Amazon

By aprice | August 21, 2020

E-commerce has been steadily growing with the popularity of online marketplaces like Amazon. As COVID-19 pushed consumer buying online, it accelerated the need for businesses to sell their products online faster than ever before. Patternโ€™s…

How to Host Effective Webinars & Virtual Meetups

By Madeline Thatcher | April 29, 2020

With most non-essential businesses working from home or working remotely, connecting with your consumer base and your community must have also gone digital. Webinars and other virtual meetups are replacing town halls, forums, and conferences.…

How to Grow Your Brand with the Help of Your Fans: A Lesson from BTS

By Krystin Pipkin | February 21, 2020

In the world of music, today is a huge day. South Korean group BTS released itโ€™s already record-breaking new album Map of the Soul: 7. While they are a music group, there is so much…

How to Rebrand Your B2B Company Without Losing Hard-Earned Rankings

By Natasha Lane | February 11, 2020

Rebranding your B2B company, if done right, can help you revitalize your business, improve its visibility, and change your customerโ€™s perception about your products or services. However, while all of that is true, rebranding can…

6 Secrets Your Web Designer Wonโ€™t Tell You (But We Will)

By Tommy Le | September 17, 2019

Have you decided to start up a new website or completely redesign your current website? If so, itโ€™s important to learn how to maximize the effectiveness of your design so you can get the most…