blog strategy

Emotional excited mature woman with long braid waiting at desk with empty copybook, smart phone and tea in paper cup, reading good news online, looking at laptop screen, raising her eyebrows

Long-Form vs Short-Form Content

By Krystin Pipkin | December 1, 2020

Content is one of the most important elements for any SEO strategy to rank well on search engines. Having relevant content on your website is one of the key pillars of keyword research. In fact,…

Coworkers create a lead generation strategy.

4 Effective B2B Lead Generation Strategies for 2020

By Elaine Bennet | January 20, 2020

Personal references and lucky connections can only do so much for your business. In fact, not a single major brand can rely on such haphazard efforts to grow their presence consistently. Luck also won’t bring…