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Black Hat vs. White Hat vs. Gray Hat SEO

By Colton Miller | April 8, 2021

Search Engines like Google, Yahoo, and Bing all have a singular goal: Return the best results for a userโ€™s search. Therefore, each company constantly seeks better ways to identify the best answer to any given…

A tea kettle on a camp fire.

The Worst Industries for SEO (and How to Make Them Work)

By Koa Kauwe | November 4, 2019

SEO is a vital part of a modern digital marketing strategy, but for some industries, it requires a special approach. Knowing what types of businesses may struggle using a more traditional method is imperative to…

5 WAYS TO AVOID THE DARK SIDE OF SEO

5 Ways To Avoid the Dark Side of SEO

By Colton Miller | April 5, 2015

When it comes to SEO, there truly is a light side and a dark side. The most common names for these two unique sides of SEO are white hat and black hat. White hat refers…