boostpodcast

Behind the Boost

Welcome to Behind the Boost, a show that spotlights entrepreneurs, agency owners, and marketing professionals who share a common mission: helping small businesses thrive online. Hosted by Nic Padilla, each episode explores the career paths, personal stories, and defining moments that brought these leaders into the digital marketing space and what keeps them motivated to make an impact.

Recent Episodes

Behind the Boost Episode Cover - Cameron Willams

Building Better Agencies with Cameron Williams Part 2

Nic and Cameron continue their conversation in this episode, talking about personal identity, leadership, and resilience. Cameron reflects on his experiences navigating diverse social circles and how those years taught him to build intentional relationships and connect with others. Those same skills now shape the way he leads Kinley Consulting. Nic and Cameron dive into…

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Behind the Boost Episode Cover - Cameron Willams

Building Better Agencies with Cameron Williams Part 1

Nic Padilla sits down with Cameron Williams, founder of Kynli Consulting, for a look at how he built a financial consulting agency tailored to the fast-moving world of marketing agencies. Their conversation unpacks the story of Cameronโ€™s professional journey and the evolution of his company. Cameron shares the milestones and the pivots that ultimately led…

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Behind the Boost Cover Tom Shipley

Beyond the Buyout | How Tom Shipley Built an Empire Through Acquisitions Part 2

In this second installment of host Nic Padillaโ€™s conversation with Tom Shipley, entrepreneur, investor, and founder of the CEO M&A Summit, the focus turns to legacy and leadership. Tom unveils his next big mission: helping entrepreneurs create exit strategies that multiply their enterprise value and transform years of hard work into generational wealth. Drawing from…

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Behind the Boost Cover Tom Shipley

Beyond the Buyout | How Tom Shipley Built an Empire Through Acquisitions Part 1

In this first installment of a two-part conversation, host Nic Padilla sits down with Tom Shipley, entrepreneur, investor, and founder of the CEO M&A Summit, to explore the mindset and mechanics behind building multi-million-dollar businesses through mergers and acquisitions. Tom shares how his early life lessons in resourcefulness and resilience, from his time in the…

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Behind the Boost Cover Lyn Askin

Building Resilient Businesses with Lyn Askin Part 3

In the final segment of their conversation, Nic and Lyn share their thoughts and opinions about the importance of overcoming obstacles. Lyn shares many of the personal challenges he has faced in his life, and how they have shaped his work ethic and business into being successful. Nic and Lyn also talk about the importance…

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Behind the Boost Cover Lyn Askin

Building Resilient Businesses with Lyn Askin Part 2

In this episode, Nic and Lyn continue their conversation from last week, discussing how a near-death experience led to Lynโ€™s discovery of the Entrepreneurial Operating System (EOS). Lyn shares how this discovery and implementation changed not only his career, but also his life. This discussion between Nic and Lyn covers topics of teamwork, leadership, trust,…

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Behind the Boost Cover Lyn Askin

Building Resilient Businesses with Lyn Askin Part 1

Host Nic Padilla is joined by Lin Askin in this episode as they discuss the value of authenticity in todayโ€™s business world. Lyn shares his upbringing and personal challenges that helped shape his business model of today. Together, Nic and Lyn talk about the importance of gratitude, struggle, and the lessons you can learn from…

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Behind the Boost Cover Mike and AJ

How to Own Your Agency and Your Life with Mike Schmidt and AJ Rivera Part 3

In the final part of this powerful interview, Mike and AJ reveal the deeper โ€œwhyโ€ behind Agency Coach: to help entrepreneurs design businesses that serve their lives, not consume them. From DJ sets and ska bands to desert hikes and family vacations, they talk openly about what freedom looks like for them, and how they…

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Behind the Boost Cover Mike and AJ

How to Own Your Agency and Your Life with Mike Schmidt and AJ Rivera Part 2

Mike and AJ continue the conversation with a deeper dive into the three foundational pillars of building a successful agency: lead flow, effortless conversions, and delivery you can scale. They explore what makes an irresistible offer, how to delegate fulfillment without sacrificing results, and why most agency owners fail to scale due to self-doubt or…

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Behind the Boost Cover Mike and AJ

How to Own Your Agency and Your Life with Mike Schmidt and AJ Rivera Part 1

In this candid and high-energy episode, host Nic Padilla sits down with Mike Schmidt and AJ Rivera, the dynamic duo behind Agency Coach. From Southern California and Tucson roots to launching a multimillion-dollar agency, Mike and AJ open up about their early days, their partnership, and how they shifted from grinding solo to building a…

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Behind the Boost podcast promoting small businesses

Be Audacious: Community, Sales, and Standing Out with Alex Schlinsky Part 2

In Part 2 of our conversation with Alex Schlinsky, we go deeper into the mindset, mission, and meaning behind his work. Alex reflects on the challenges of coaching, why even the best support systems canโ€™t force people to act, and what it really takes to create sustainable transformation for your clients and yourself. Through personal…

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Behind the Boost podcast promoting small businesses

Be Audacious: Community, Sales, and Standing Out with Alex Schlinsky Part 1

In Part 1 of this two-part series, we sit down with Alex Schlinsky, founder of Prospecting On Demand, longtime agency leader, and unapologetically bold marketer. From watch-losing antics to poop emoji costumes at legal marketing events, Alex blends high-energy storytelling with practical strategies for standing out in saturated spaces. This episode kicks off with his…

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Podcast about boosting small businesses.

Joshua Johnston’s Jump to COO and a $4M Agency Exit

In the final part, Josh shares how he took a leap into the unknown by accepting a COO role before he even knew what the title meant. He reflects on the long weeks of flying back and forth to Nashville, building systems from the ground up, and eventually exiting a $4M agency. Now, as the…

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Podcast about boosting small businesses.

How Joshua Johnston Helped Scale a Franchise to Millions

In part two, Josh dives into his experience with Fit Body Boot Camp, where he helped grow one of the top-performing franchise groups in the country. He shares insights from working under a high-performing CEO, the mindset shift that came from reading business books like Traction, and how he transitioned from personal training to performance-driven…

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Podcast about boosting small businesses.

Joshua Johnston: From Fitness Coach to 7-Figure Strategist

In part one, Joshua Johnston shares his unexpected journey from exercise science major and personal trainer to COO of a thriving digital agency. He talks about growing up near Detroit, learning from his entrepreneur dad, and how a $2,000 social media side hustle opened the door to online business. This episode sets the stage for…

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Behind the Boost, supporting small businesses with Stefanie Kim

Smarter Growth Through Systems and Strategy with Stefanie Kim

In this episode, host Nic Padilla talks with Stefanie Kim, a CMO and operations specialist who helps small businesses scale through automation, optimized systems, and data-driven marketing. Stephanie shares her career journey, from agency work to leading high-growth businesses, and opens up about the personal struggles she has faced along the way. She offers insight…

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Behind the Boost: Supporting Small Businesses

Building Trust, Strategy, and a Strong Marketing Mindset with Raycheal Proctor

In the second half of our conversation with Raycheal Proctor, host Nic Padilla explores how she approaches leadership, builds trust with her team, and balances structure with creative freedom. Raycheal shares how her experience across different industries has shaped the way she builds marketing strategies that actually work. They also dive into the importance of…

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Behind the Boost: Supporting Small Businesses

Raycheal Proctorโ€™s Unlikely Path to Marketing

In this episode, host Nic Padilla sits down with Raycheal Proctor, Marketing Director at Unlimited Mixed Marketing, to talk about her unexpected journey into marketing. From studying music composition to managing one of the last Blockbusters and landing her first SEO role, Raycheal shares how creativity and curiosity have shaped her career. The episode also…

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