Recent Episodes
Building Authority Through Writing | A Look at Ghostbird with Ryan Cook Part 2
Continuing from part 1, Nic Padilla and Ryan Cook, the founder of Ghostbird, dive deeper into the strategic decisions that create standout agencies. Together, they explore why niching down has become more important than ever, building trust, clarity, and long-term business growth. Ryan shares how the rise of AI is reshaping content and marketing, but…
Building Authority Through Writing | A Look at Ghostbird with Ryan Cook Part 1
In this episode, Nic Padilla sits down with Ryan Cook, founder of Ghostbird, to explore the quieter truths behind entrepreneurship. Ryan shares his journey from teaching marketing at BYU to eventually owning his own agency. Rather than chasing overnight success, Ryan shares his insights on building habits, relationships, and consistency; things that are often overlooked…
Building Strong Marketing Foundations | Inside Premier Marketing with Jarrell Hibler
Host Nic Padilla sits down with Jarrell Hibler, founder of Premier Marketing, for a conversation about business fundamentals and the evolving world of digital marketing. Jarrell shares his journey from earning a degree in kinesiology to building a full-service marketing agency in Charlotte, North Carolina. The discussion highlights how adaptability, curiosity, and a willingness to…
From Yahoo to Google | The Early Days of SEO with Bruce Rowe Part 3
In this final installment of our three-part series, host Nic Padilla wraps up his conversation with Bruce Rowe, founder of Sebo Marketing. This episode traces the origin story of Bruce’s digital marketing career, beginning with a cross-country move, a chance warehouse job, and a broken e-commerce site that launched him into the world of SEO…
From Yahoo to Google | The Early Days of SEO with Bruce Rowe Part 2
In this second episode of our three-part series, Nic Padilla continues his conversation with Bruce Rowe of Sebo Marketing. Together, they unpack the complexities of marketing attribution. They discuss why it matters, why it’s messy, and why so many businesses still struggle with marketing touchpoints and results. Bruce shares a behind-the-scenes look at how a…
From Yahoo to Google | The Early Days of SEO with Bruce Rowe Part 1
Host Nic Padilla sits down with Bruce Rowe, founder of SEBO Marketing, to explore the evolution of search engines, SEO, and paid advertising over the last two decades. Bruce shares rare insights that illuminate how the industry came to be and how it continues to change at breakneck speed. Nic and Bruce’s conversation gives an…
Building Better Agencies with Cameron Williams Part 2
Nic and Cameron continue their conversation in this episode, talking about personal identity, leadership, and resilience. Cameron reflects on his experiences navigating diverse social circles and how those years taught him to build intentional relationships and connect with others. Those same skills now shape the way he leads Kinley Consulting. Nic and Cameron dive into…
Building Better Agencies with Cameron Williams Part 1
Nic Padilla sits down with Cameron Williams, founder of Kynli Consulting, for a look at how he built a financial consulting agency tailored to the fast-moving world of marketing agencies. Their conversation unpacks the story of Cameron’s professional journey and the evolution of his company. Cameron shares the milestones and the pivots that ultimately led…
Beyond the Buyout | How Tom Shipley Built an Empire Through Acquisitions Part 2
In this second installment of host Nic Padilla’s conversation with Tom Shipley, entrepreneur, investor, and founder of the CEO M&A Summit, the focus turns to legacy and leadership. Tom unveils his next big mission: helping entrepreneurs create exit strategies that multiply their enterprise value and transform years of hard work into generational wealth. Drawing from…
Beyond the Buyout | How Tom Shipley Built an Empire Through Acquisitions Part 1
In this first installment of a two-part conversation, host Nic Padilla sits down with Tom Shipley, entrepreneur, investor, and founder of the CEO M&A Summit, to explore the mindset and mechanics behind building multi-million-dollar businesses through mergers and acquisitions. Tom shares how his early life lessons in resourcefulness and resilience, from his time in the…
Building Resilient Businesses with Lyn Askin Part 3
In the final segment of their conversation, Nic and Lyn share their thoughts and opinions about the importance of overcoming obstacles. Lyn shares many of the personal challenges he has faced in his life, and how they have shaped his work ethic and business into being successful. Nic and Lyn also talk about the importance…
Building Resilient Businesses with Lyn Askin Part 2
In this episode, Nic and Lyn continue their conversation from last week, discussing how a near-death experience led to Lyn’s discovery of the Entrepreneurial Operating System (EOS). Lyn shares how this discovery and implementation changed not only his career, but also his life. This discussion between Nic and Lyn covers topics of teamwork, leadership, trust,…
Building Resilient Businesses with Lyn Askin Part 1
Host Nic Padilla is joined by Lin Askin in this episode as they discuss the value of authenticity in today’s business world. Lyn shares his upbringing and personal challenges that helped shape his business model of today. Together, Nic and Lyn talk about the importance of gratitude, struggle, and the lessons you can learn from…
How to Own Your Agency and Your Life with Mike Schmidt and AJ Rivera Part 3
In the final part of this powerful interview, Mike and AJ reveal the deeper “why” behind Agency Coach: to help entrepreneurs design businesses that serve their lives, not consume them. From DJ sets and ska bands to desert hikes and family vacations, they talk openly about what freedom looks like for them, and how they…
How to Own Your Agency and Your Life with Mike Schmidt and AJ Rivera Part 2
Mike and AJ continue the conversation with a deeper dive into the three foundational pillars of building a successful agency: lead flow, effortless conversions, and delivery you can scale. They explore what makes an irresistible offer, how to delegate fulfillment without sacrificing results, and why most agency owners fail to scale due to self-doubt or…
How to Own Your Agency and Your Life with Mike Schmidt and AJ Rivera Part 1
In this candid and high-energy episode, host Nic Padilla sits down with Mike Schmidt and AJ Rivera, the dynamic duo behind Agency Coach. From Southern California and Tucson roots to launching a multimillion-dollar agency, Mike and AJ open up about their early days, their partnership, and how they shifted from grinding solo to building a…
Be Audacious: Community, Sales, and Standing Out with Alex Schlinsky Part 2
In Part 2 of our conversation with Alex Schlinsky, we go deeper into the mindset, mission, and meaning behind his work. Alex reflects on the challenges of coaching, why even the best support systems can’t force people to act, and what it really takes to create sustainable transformation for your clients and yourself. Through personal…
Be Audacious: Community, Sales, and Standing Out with Alex Schlinsky Part 1
In Part 1 of this two-part series, we sit down with Alex Schlinsky, founder of Prospecting On Demand, longtime agency leader, and unapologetically bold marketer. From watch-losing antics to poop emoji costumes at legal marketing events, Alex blends high-energy storytelling with practical strategies for standing out in saturated spaces. This episode kicks off with his…
Joshua Johnston’s Jump to COO and a $4M Agency Exit
In the final part, Josh shares how he took a leap into the unknown by accepting a COO role before he even knew what the title meant. He reflects on the long weeks of flying back and forth to Nashville, building systems from the ground up, and eventually exiting a $4M agency. Now, as the…
How Joshua Johnston Helped Scale a Franchise to Millions
In part two, Josh dives into his experience with Fit Body Boot Camp, where he helped grow one of the top-performing franchise groups in the country. He shares insights from working under a high-performing CEO, the mindset shift that came from reading business books like Traction, and how he transitioned from personal training to performance-driven…








