Behind the Boost
Welcome to Behind the Boost, a show that spotlights entrepreneurs, agency owners, and marketing professionals who share a common mission: helping small businesses thrive online. Hosted by Nic Padilla, each episode explores the career paths, personal stories, and defining moments that brought these leaders into the digital marketing space and what keeps them motivated to make an impact.
Recent Episodes
Joshua Johnston’s Jump to COO and a $4M Agency Exit
In the final part, Josh shares how he took a leap into the unknown by accepting a COO role before he even knew what the title meant. He reflects on the long weeks of flying back and forth to Nashville, building systems from the ground up, and eventually exiting a $4M agency. Now, as the…
How Joshua Johnston Helped Scale a Franchise to Millions
In part two, Josh dives into his experience with Fit Body Boot Camp, where he helped grow one of the top-performing franchise groups in the country. He shares insights from working under a high-performing CEO, the mindset shift that came from reading business books like Traction, and how he transitioned from personal training to performance-driven…
Joshua Johnston: From Fitness Coach to 7-Figure Strategist
In part one, Joshua Johnston shares his unexpected journey from exercise science major and personal trainer to COO of a thriving digital agency. He talks about growing up near Detroit, learning from his entrepreneur dad, and how a $2,000 social media side hustle opened the door to online business. This episode sets the stage for…
Smarter Growth Through Systems and Strategy with Stefanie Kim
In this episode, host Nic Padilla talks with Stefanie Kim, a CMO and operations specialist who helps small businesses scale through automation, optimized systems, and data-driven marketing. Stephanie shares her career journey, from agency work to leading high-growth businesses, and opens up about the personal struggles she has faced along the way. She offers insight…
Building Trust, Strategy, and a Strong Marketing Mindset with Raycheal Proctor
In the second half of our conversation with Raycheal Proctor, host Nic Padilla explores how she approaches leadership, builds trust with her team, and balances structure with creative freedom. Raycheal shares how her experience across different industries has shaped the way she builds marketing strategies that actually work. They also dive into the importance of…
Raycheal Proctor’s Unlikely Path to Marketing
In this episode, host Nic Padilla sits down with Raycheal Proctor, Marketing Director at Unlimited Mixed Marketing, to talk about her unexpected journey into marketing. From studying music composition to managing one of the last Blockbusters and landing her first SEO role, Raycheal shares how creativity and curiosity have shaped her career. The episode also…
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