Ways to Boost Click-Through Rate (CTR) Using SERPs

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Rankings, it seems, have now become a great driving force for many SEOs, which sometimes divorces them from the idea that those rankings are worthless if they aren’t in relation to a high click-through rate (CTR). What is the reason that your website does not have a lot of traffic? If the copy on your…

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Title Tags and Meta Descriptions: A Beginner’s Guide

This article was first published in May 2012, and last updated in February 2020. Did you know title tags and meta descriptions are the first thing people will read about your site when viewed in search results. Along with actual site content, the titles and descriptions of your pages play a major role in determining…

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