Keyword Difficulty: What Is It and How Do You Measure It?

blocks that spell out 'keywords' based on keyword difficulty

Keyword difficulty is one of the most underutilized metrics when it comes to keyword research and SEO. It’s the golden nugget at the bottom of your search engine results page (SERP). It’s not just a measure of how difficult it is to rank on a specific keyword, but also how difficult it is for your…

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Breadcrumb Navigation: Top Reasons Why You Need It for SEO

Breadcrumb navigation for SEO

This article was first published on December 2nd, 2020, and was last updated August 2022. What are navigation breadcrumbs? We’re not talking about dehydrated bread particles utilized to coating fish sticks or walnuts. Breadcrumbs in web design are used to facilitate navigation apart from the primary navigation menu. It’s a listing of components in the…

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How to Create and Implement an Effective SEO Keyword Strategy

Writing content

This article was originally published on October 14th, 2021 but was updated on June 22nd, 2022. If you want to increase your website traffic and improve your online presence, an effective SEO keyword strategy can make all the difference. Recent research by the Content Marketing Institute found that web visitation is the most popular metric…

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5 Ways to Gain More Website Traffic for Small Business via SEO

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While Google’s algorithms change all the time, there is one thing that doesn’t – the need for more traffic. The average conversion rate across industries is around 2%. That means that for every 1,000 visitors, you get around 20 customers. The math is simple – the more visitors, the more revenue you can earn from…

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Steps to Plan a Winning SEO Tactic for Your E-Commerce Business

shopping basket

For e-commerce brands, search engine optimization (SEO) is no less than a blessing. By implementing it, such companies attract new customers and also boost sales. Above everything else, a well-planned SEO strategy helps business organizations attain targeted goals within a fixed budget. No doubt, SEO is a rewarding strategy, but you need to spend both…

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On-Page SEO Checklist for Affiliate Marketers

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Search engine optimization, or SEO, is one of the most effective strategies affiliate marketers can implement to drive traffic to their company’s website, and thus increase its visibility online. If executed properly, that traffic can then be converted into paying customers, which ultimately boosts your affiliate commission and the ROI of your small business. When…

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3 SEO Trends Every Small Business Needs For Stable Organic Traffic

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One of the many challenges of a small business is maintaining a steady stream of organic traffic to their website. With billions of websites out there, the competition is very tough. It isn’t easy being relevant without site visitors and stable traffic. That’s why SEO plays a very important role in boosting one’s traffic. Almost…

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