How to Create and Implement an Effective SEO Keyword Strategy

Writing content

This article was originally published on October 14th, 2021 but was updated on June 22nd, 2022. If you want to increase your website traffic and improve your online presence, an effective SEO keyword strategy can make all the difference. Recent research by the Content Marketing Institute found that web visitation is the most popular metric…

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How to Create a Winning Marketing Strategy in 8 Steps

Marketing strategies

As a small business owner or marketing team member, your priority is to acquire new customers and scale your business. You have to find ways to get your brand, products, and services out there, in front of your target market. You have to make people aware of your business and help them find you easily,…

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How to Track Keyword Growth

close up woman hand type on keyboard laptop to use search engine optimization (SEO) tools for finding customer or promote and advertise about content online for marketing technology and business

Every SEO strategy has several key factors that lead to success in ranking on search engines. One of the most important pieces of that strategy is your keywords.  A keyword best describes the content on your page or blog post and is the search term you want to rank for on a specific page on…

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How to Know You Are Choosing the Right Keywords

keyword

The success of your SEO campaign all starts with one decision—choosing the right keywords. When making this delicate decision, you have to balance several factors, including: competition, search volume, and business growth. On the one hand, you don’t want to target a keyword that is so competitive you’ll never rank for it. On the other…

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