What Qualifies as Duplicate Content?

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When writing content for your website, or for resources such as your blog, the goal is to produce evergreen content for your viewers. Depending on your industry, sometimes it can be hard to come up with new ideas for content. While itโ€™s okay to draw ideas from past posts, duplicating your content is never the…

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2020 SEO Recap and 2021 Predictions

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Overall 2020 was certainly an interesting, challenging, and unique year. Both in terms of a global pandemic and turbulent search landscape. This year was riddled with a plethora of new social norms as well as new ways to conduct business. This was especially true for small and medium sized companies and websites where entire businesses…

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How to Track Keyword Growth

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Every SEO strategy has several key factors that lead to success in ranking on search engines. One of the most important pieces of that strategy is your keywords.ย  A keyword best describes the content on your page or blog post and is the search term you want to rank for on a specific page on…

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Google Search, Analytics and Indexing Update OCT 2020

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Google Search has been very busy with updates in October and we here at Boostability wanted to share some highlights and opinions on the exciting news! To start off, Google shared a video on what they’ve done to their algorithm in 2020. Here it is: Some of the highlights from this video can be read…

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Learn Digital With Google – Helping SMBs During COVID

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In an ever changing digital environment, it can be difficult to learn or update yourself on whatโ€™s currently in use or common. Thereโ€™s always resources, classes, webinars, blogs, etc., that you can learn about different areas. And especially in 2020, people want to expand their knowledge and skill set. Google has taken it on themselves…

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Map Packs and SEO. How do they Go Together?

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2020 has seen the rise in a lot of things. Rise in social media usage, streaming services and entertainment options, and in time spent at home. In the digital marketing world, weโ€™ve also seen a dramatic increase in the need for local SEO. And a big part of that is making sure your website, your…

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Google Core Web Vitals Update โ€“ What You Need To Know

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Last Updated 4/19/21. Google released an announcement on April 19, 2021 that the Page Experience Update will be postponed until June. There will be a gradual roll-out starting mid-June and is expected to fully roll-out by the end of August. On May 5 2020, Google announced a new program from their Chromium team, called Web…

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How Google My Business Helps Your SEO

As a business owner, itโ€™s more important than ever to improve and optimize your digital presence. With the changes in the current global economy, more customers are shifting their focus and buying habits online. If you havenโ€™t already started, itโ€™s a good idea for your business to update and fine-tune your online local presence. More…

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Search Sessions – Growing Your Website’s Earnings With Google

Businesses are looking for different ways to monetize their website and increase revenue because of COVID-19. Googleโ€™s Joseph Pfister, Strategic Partner Manager in the Online Partnerships Group joined this edition of Search Sessions and walked us through how website publishers can use Google monetization products to grow their business with AdSense. With more than 2…

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