Creating Communities and Fostering Connection: Mark Zuckerberg at the 2020 Silicon Slopes Tech Summit

Mark Zuckerberg talks to the host at the Tech Summit 2020 panel

As Mark Zuckerberg finished his highly-anticipated keynote address at the 2020 Silicon Slopes Tech Summit in Salt Lake City, Utah, I was reminded of a novel by E.M Forster. His book Howard’s End begins with an epigraph that reads, “Only connect.” This simple two-word phrase seems especially applicable to Zuckerberg’s own remarks, which featured the…

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How To Create A Lookalike Audience On Facebook

Last Update: September 13, 2019 There is nothing we marketers love more than easy optimization. Thankfully, Facebook has been hard at work amplifying the use of their advertising platform with some of those easy-to-use tactics. Facebook’s New Lookalike Audience Setup For those familiar with Facebook advertising, you may notice that “Lookalike Audiences” are now promoted…

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How To Install Facebook Tracking Pixels

How To Install Facebook Tracking Pixels

Are you ready to install a conversion pixel or tracking code on your website in order to allow Facebook to know who visits your site? Before you get started, let’s discuss how conversion pixels work. When a visitor comes to your website, even not directly from Facebook, a conversion pixel can tack him or her.…

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Facebook’s Ranking Factors You Need to Know

Have you ever wondered what determines which updates you see in your newsfeed on Facebook? You may have had an experience where a friend sees an update from a particular person that you missed when you were both scrolling through your feeds at the same time. Or maybe you wonder how all of the updates…

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