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Digital Marketing Industry News

Google Ads Limiting Search Term Reporting

As you know here at Boostability, we talk a lot about SEO. It’s our bread and butter. On our blog, we talk a lot more

Digital Marketing

Balancing Growth and Profit: How to Choose Your Target CPA

Grow or die. Whether you’re running a mom and pop store or Amazon, every business needs to grow in one way or another. Even if

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Digital Marketing Social Media

7 Tips for Creating an Effective Facebook Ads Campaign

Setting up an effective Facebook Ads campaign takes a lot of work. Sure, Facebook has done its best to make things as simple and straightforward

google ads on tablet
Digital Marketing SEO

How Has Google Ads Changed in the Past Few Years?

Google launched AdWords in 2000 with just 350 clients on board as advertisers. This new platform revolutionized online marketing. By 2015, it was generating revenue