Understanding Business SEO Aspects and Fundamentals

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SEO has multiple complexities that for a newbie starting out in SEO can seem very daunting and overwhelming. Luckily, with the right direction and commitment to learning, SEO can become easier than meets the eye. It’s important to recognize that SEO is always updating, changing, and on-going, but the general idea behind it stays the…

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Impact of COVID on SEO in 2020

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Now that we’re late enough into the year, we’re starting to really see the big picture of 2020 and what it entails in trends throughout the business world. We want to break down the data of how COVID and the craziness of 2020 has impacted SEO. And how you can prepare for 2021 to set…

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Why Local SEO is Foundational to Your Online Marketing Strategy

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As a new small business owner, it can be difficult stepping into a new business world full of competitors offering the same services and products as yours. Setting yourself apart can be a difficult task to take on. However, you should know that there are tools out there to help promote and expand your business…

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Broad Versus Exact Match SEO Keywords

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Every business needs a strong SEO strategy to start ranking on search engines. As you spend time fine-tuning and strengthening your campaign, you should start seeing lead changes as your website moves up in rankings on the SERP. A main component to any SEO campaign is your keyword strategy. Choosing the right keywords is crucial…

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