How to Dominate Your Local Competition in 3 Easy Steps – Search Sessions

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For local businesses, itโ€™s important to stay on top of your local search presence, stay ahead of the competition, and find ways to modernize your business to attract and convert new customers.ย  On this weekโ€™s Search Sessions, we talked with Zeke Kuch, Co-Founder and CRO, and Danny Laneri, Director of Business Development with Swell –…

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Email Outreach Tips to Boost Your Reply Rate

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Email outreach is one of the best ways to build links and grow your online presence. This strategy works across all niches, but there are specific ways to use it effectivelyโ€”think of it just like any other email campaign. Thereโ€™s a fine line between spamming your contacts and genuinely reaching out for a business exchange.…

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Blog Commenting in SEO: Helpful or Not?

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Most blogs have the option of including a comments section to their blog posts. Blog commenting gives viewers the option to express approval, discontent, or add additional information to the post that might have been missing from the viewerโ€™s point of view. Blog commenting in SEO does make you wonder what works and what doesnโ€™t.…

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Best Practice for Image SEO

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Images are a crucial part of the internet. They can literally make or break the traffic to a web page. Just text on a page isnโ€™t engaging. You need a visual element to keep your web page looking good and keeping people engaged to learn more. So itโ€™s important to make sure you optimize your…

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Is Your FAQ Page Optimized for Organic Search?

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We all know the value of a great FAQ page. Thereโ€™s no question about the fact that having an efficient, well-written, and presentable FAQ section on your site is a surefire way to demonstrate great customer care. Interestingly, these pages are as popular with search engines as they are with customers. They provide ample opportunity…

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Protecting Your Site Against Bots

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See if this situation sounds familiar. Youโ€™re going through your website analytics and see a spike in traffic one day. Great news! So you try to figure out the why so you can replicate it. Did you post a new blog that day? Send an email? Maybe someone else linked back to your website? Then…

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What Qualifies as Duplicate Content?

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When writing content for your website, or for resources such as your blog, the goal is to produce evergreen content for your viewers. Depending on your industry, sometimes it can be hard to come up with new ideas for content. While itโ€™s okay to draw ideas from past posts, duplicating your content is never the…

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Ways to Boost Click-Through Rate (CTR) Using SERPs

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Rankings, it seems, have now become a great driving force for many SEOs, which sometimes divorces them from the idea that those rankings are worthless if they arenโ€™t in relation to a high click-through rate (CTR). What is the reason that your website does not have a lot of traffic? If the copy on your…

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PR Boosting Your SEO Strategy

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There are several different factors that affect your businessโ€™s overall success. As we continue to rapidly move forward into the digital world, it is very important for your business to not only have a digital presence but to operate successfully online. That success includes the trust of your current or potential customers. Along with the…

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How Interactive Content Can Boost Your SEO Strategy

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The expectations for search engine optimization are consistently changing. Search engine crawlers observe the usersโ€™ behavior and value content based on usersโ€™ preferences. With so much content at their disposal, users are prioritizing authenticity and engagement. Consequently, creativity is a necessary factor in crafting content that users will like and search engines will value. How…

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