How to Create a Video Content Strategy

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SEO isnโ€™t just a big deal for blog posts. SEO is equally important for videos. Hereโ€™s why: The worldโ€™s second largest search engine isnโ€™t Bing or Yahoo, it is YouTube. Being the worldโ€™s second largest search engine today, your audience is regularly searching for information on YouTube just like they would on Google. The question…

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Long-Form Content: What Is It and How Does It Impact SEO?

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Various factors play a key role in your website’s SEO and overall ranking. But perhaps one aspect that can have an interesting impact on your site is long-form content. So what is long-form content? What does it do, and how does it benefit your site and SEO ranking? Keep reading to learn more about long-form…

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How to Turn Client Testimonials Into SEO Wins

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You noticed that every successful business has an excellent customer testimonial page on its website, which isn’t a coincidence. Positive and unbiased reviews of your products and services are fantastic ways to show that your business is good at adding value to its customers. Naturally, this will make your potential clients believe that your business…

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What Makes an SEO-Friendly Landing Page?

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As people peruse internet pages, they navigate a lot of noise and distractions. Therefore, you need strategies that clearly communicate your value proposition to prevent your marketing campaigns from drowning in this chaotic landscape.ย  An SEO-friendly landing page keeps your visitors focused on one campaign to increase conversions. This standalone web page is different from…

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How Marketing Agencies Can Diversify by Reselling Services and Platforms

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COVID-19 sparked a worldwide economic downturn, but it didnโ€™t cause much long-term harm to marketing agencies. On the contrary โ€“ a combination of people spending more time online, plus more companies shifting to digital sales channels, prompted an uptick in demand for digital marketing services.ย  As challenging as 2021 was for businesses overall, marketing agencies…

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Can SEO Work for Franchises? Local SEO Challenges & Opportunities

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Disclaimer: This article was originally published in 2019 and was recently updated in March 2022 to reflect the latest, accurate information. A sometimes overlooked part of the small business community are those businesses that are part of a bigger franchise. These businesses contribute to their local communities in a very valuable way. Franchise businesses are…

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How to Scale Your Digital Marketing Agency

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This article was first published on June 21st, 2021, and was last updated in February 2022. Often in business, you hear the term โ€œscalableโ€. It can apply to a business model or it could also mean how a business grows. Scalable can refer to a product or to a relationship with a partner or vendor.…

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Outsource Link Building: Should You Do It?

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Link building is one of the most important parts of growing your SEO performance, but itโ€™s difficult and time-consuming. This is why most companies choose to outsource link building efforts to professionals dedicated to achieving high-quality backlinks for their partners. This article will explain when businesses should and should not outsource backlinks, important factors to…

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Can You Make Money with SEO?

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SEO is one of the most beneficial digital aspects your business can be continually working on. Without utilizing SEO, your business can miss out on opportunities of gaining high organic traffic, visitors coming to your site, and increased revenue. While SEO helps to grow your businessโ€™ online presence, itโ€™s important to recognize that results donโ€™t…

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