Where SEO Fits Into the Digital Marketing Landscape

A group of marketers work together at a communal table in an office.

Search engine optimization is a holistic approach to improving a business’s online web presence. But while we believe SEO is one of the best ways to bring in new business and retain the customers you’ve already secured, it’s not the only tool you should use. At Boostability, we talk a lot about the digital marketing…

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Why Creating Actionable Content Should Be Your 2020 Goal

Coworkers create actionable content on a worktable.

It’s no secret we love talking about content, but in our most recent webinar, we did it again. Colton Miller and Mike Marsh, resident Boostability SEO experts, walked attendees through recent changes in the SEO world and made predictions for 2020. A large portion of their forecasts were centered on content creation. After working in…

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